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TLDR; serial internet biz builder, 100+ exits. Always learning. Usually from my mistakes.
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The Thought Leader
Ian Nuttall is a serial entrepreneur with a track record of building successful internet businesses. He shares his insights and expertise on building profitable businesses, often focusing on the use of cutting-edge tools like Cursor. He's known for his practical approach, sharing actionable advice and even creating free resources to help others learn.
Ian, you're like a digital nomad who's been building businesses since the dial-up days. Your advice is solid, but sometimes your enthusiasm for new tech tools feels like a kid in a candy store. Just try to remember that not everyone can build a business from their laptop on a beach in Bali.
To empower others to achieve success in the digital world by sharing his knowledge and experience, particularly in the field of automation and technology.
Ian believes in continuous learning, embracing new tools and technology, and building businesses that add value. He values transparency and sharing his knowledge freely to help others learn and grow.
Ian is a strong communicator, able to break down complex topics into easily digestible information. He's also a skilled teacher, offering helpful resources and guidance to his followers.
Ian should consider creating longer-form content, such as videos or blog posts, to delve deeper into the topics he covers. He could also explore building a community around his content to foster engagement and collaboration.
I built a $26,000/mo programmatic SEO portfolio that operates with no employees.
If you want to get into pSEO this year, here's how I would do it from scratch:
1. Build on an aged domain
To get explosive results I always look to find and acquire an aged and abandoned site that already ranks in Google.
I acquired visualfractions(.com) for $2k and built math calculators on it. Can you guess when I added programmatic SEO? ;)
I wrote a blog post on how I find and acquire aged websites:
playbooks.com/guide/cold-ema…
2. Find repeatable keyword patterns
Location keywords are an easy example: "best beach in {country}" or "best beach in {city}". Taking the time to find good patterns which have a lot of data you can get and manipulate is key.
For Visual Fractions I aggressively targeted very specific fraction calculations and, later, more general math calculations.
This meant millions of pages that answered the very specific problems people were searching for, like: "3 divided by 1/3" or "15/10 as a percentage".
VF was very much a scattergun approach, but it worked. I've since refined my approach to be more targeted on less pages but higher quality.
3. Figure out your internal linking early
If you have a good aged site with authority, make sure your internal link strategy is good. Every page on your site should be reachable from the homepage in 3 clicks or less.
This click depth metric is something Google pays attention to (although we don't know how much) so it's a good rule of thumb.
Let's say you have a site about beaches:
- Home page links to every country
- Every country page links to every city
- Every city page links to every beach
You can also use dynamic sidebars to link to related pages, either randomly, based on distance, or beaches in the same city or country.
4. You need good data
If you use a public dataset that everyone can get, it's not likely you can add more value. You need to find a way to get data that others can't get.
You can do it by either scraping from public places or combining multiple datasets to create something new.
Nomad List is a great example of this. The filters let you get more and more specific on locations based on data like whether it has fast internet, clean air, has good Tinder dating, etc.
The URL structure is amazing:
/top-tinder-places-with-clean-air-in-the-european-union-and-fast-internet/
Here's a good starting point for data sources, but definitely try and find, combine, or build your own:
practicalprogrammatic.com/datasets/
5. Spend as much time on your content as you do on the data
The biggest mistake in pSEO is launching with a very simple template and not a lot of content to cover the topic. Some of the articles on Visual Fractions are very thin, but it gets by because of topical relevance.
My best performing pSEO sites include conditional content, data comparisons and trends, charts, tables, and are updated automatically when new data comes in.
A good example of this is:
in2013dollars.com/us/inflation/2…
Here's what my template looked like on a competitor site (now sold):
6. More indexed pages = more traffic
Visual Fractions has millions of indexed pages and billions in sitemaps. It's WAY OVERBOARD and not how I would build now, because getting pages indexed is a huge challenge.
What I'd do now:
- Focus on topical clusters of no more than ~2,000 pages at a time
- REALLY nail internal linking
- Target clusters that have useful (and enough) data to share
- Don't create pages purely based on keyword volume if the data doesn't work
XML sitemaps can have up to 50k URLs in them, but I keep them to 10k or less to improve the chances of Google crawling them.
Obviously, I also use urlmonitor.com to index pages. I literally built it for myself.
7. Use AI, wisely
Everybody* is launching 100% AI sites in 2024. SEOs experiment and test. You should too.
*maybe not everybody, but it sure feels like it!
But when everybody is doing the same thing, I question it.
Programmatic SEO is not AI, but if you have great data you can absolutely use it to create content around that data.
The reasons I like this strategy:
- It's harder to replicate
- The content is much better when you have parameters to work with
- Less hallucinations from AI
- Your templates are much more unique
I did this with an affiliate site earlier last year and used AI to write content around some data that I had scraped. Haven't touched the site since April, but it makes about $2k a month on autopilot.
8. pSEO is traffic acquisition, not the end goal
I use programmatic SEO because you can scale very quickly and you can see what works and doesn't for your site or niche.
It's also a lot cheaper than hiring a content team.
When you see what topics are ranking, you can plan out laser-focused blog posts to drill down further, hitting the high RPM keywords.
On top of that, you can add email newsletter forms to convert traffic to readers that you build a relationship with over time.
If I can't see a path to move beyond display ads and SEO traffic, it's not viable long-term.
For me, that is going to look like this:
pSEO traffic -> email list -> digital products -> stable profits
The sites I have that don't fit this, I'm leaving to die. Selling them is too much hard work for too little gain!
9. Programmatic SEO is still mostly just SEO
It's still content and links.
pSEO is a way to create a lot more content in a very short (comparatively) amount of time. That's it.
10. Buy my course
I'm not going to shill it here, most people probably follow me because of pSEO anyway, but if you want to learn more about how to get started with code, no-code, WordPress, AI, and more, check it out:
practicalprogrammatic.com
I built a @nextjs boilerplate to sell access to private GitHub repos using @gumroad in less than an hour with @cursor_ai and @v0
(and I don't know Next.js... AT ALL!)
Founder of Creator Science — helping creators get a higher return on attention. Studying others, running experiments, and sharing it all with 60,000+ readers!
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Build on an aged domain\n\nTo get explosive results I always look to find and acquire an aged and abandoned site that already ranks in Google.\n\nI acquired visualfractions(.com) for $2k and built math calculators on it. Can you guess when I added programmatic SEO? ;)\n\nI wrote a blog post on how I find and acquire aged websites:\n\nhttps://t.co/TXfDQcGSoY\n\n2. Find repeatable keyword patterns\n\nLocation keywords are an easy example: \"best beach in {country}\" or \"best beach in {city}\". Taking the time to find good patterns which have a lot of data you can get and manipulate is key.\n\nFor Visual Fractions I aggressively targeted very specific fraction calculations and, later, more general math calculations.\n\nThis meant millions of pages that answered the very specific problems people were searching for, like: \"3 divided by 1/3\" or \"15/10 as a percentage\".\n\nVF was very much a scattergun approach, but it worked. 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You need to find a way to get data that others can't get.\n\nYou can do it by either scraping from public places or combining multiple datasets to create something new.\n\nNomad List is a great example of this. The filters let you get more and more specific on locations based on data like whether it has fast internet, clean air, has good Tinder dating, etc. \n\nThe URL structure is amazing:\n\n/top-tinder-places-with-clean-air-in-the-european-union-and-fast-internet/\n\nHere's a good starting point for data sources, but definitely try and find, combine, or build your own:\n\nhttps://t.co/jMT7msDvxC\n\n5. Spend as much time on your content as you do on the data\n\nThe biggest mistake in pSEO is launching with a very simple template and not a lot of content to cover the topic. 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They value transparency, patient-centered care, and the importance of sharing knowledge with the wider community.","facts":"Cleveland Clinic's X profile has tweeted over 86,000 times! That's a lot of medical wisdom shared with the world.","strength":"Cleveland Clinic's expertise and engaging storytelling bring complex medical topics to life, fostering trust and credibility.","weakness":"Cleveland Clinic's X profile might benefit from diversifying its content to reach a broader audience, exploring topics beyond just medical breakthroughs.","roast":"Cleveland Clinic, your X profile is a medical encyclopedia in tweet form. But sometimes, even a world-renowned hospital can sound a little too serious. Maybe loosen up the tie a bit and share some fun facts about healthcare - you'd be surprised how many people are interested in the *weird* side of medicine.","win":"Cleveland Clinic's tweet about the first total face transplant went viral, reaching millions and showcasing their groundbreaking medical expertise.","recommendation":"Engage more with the broader X community by participating in health-related conversations, sharing personal stories, and offering insightful commentary on current healthcare trends. This will help you connect with a wider audience beyond just those seeking medical information."},"created":1726962015022,"type":"the thought leader","id":"clevelandclinic"},{"user":{"created_at":"Fri Jan 30 11:09:25 +0000 2009","default_profile":false,"default_profile_image":false,"description":"Building https://t.co/wAkTr8t6jR - SEO Article Generator & keyword research tool | Sharing what we learn | Investor | Acquiring companies | Ex-Veriff 🦄 (#10🧍) |","entities":{"description":{"urls":[{"display_url":"Saxby.io","expanded_url":"http://Saxby.io","url":"https://t.co/wAkTr8t6jR","indices":[9,32]}]},"url":{"urls":[{"display_url":"linkedin.com/in/taavilindma…","expanded_url":"http://linkedin.com/in/taavilindmaa/","url":"https://t.co/5kBUHJDeHJ","indices":[0,23]}]}},"fast_followers_count":0,"favourites_count":674,"followers_count":730,"friends_count":556,"has_custom_timelines":true,"is_translator":false,"listed_count":89,"location":"Malaga / Tallinn","media_count":373,"name":"Taavi Lindmaa","normal_followers_count":730,"pinned_tweet_ids_str":["1808873878757740688"],"possibly_sensitive":false,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1628385525357854721/i1PPPY3W_normal.jpg","profile_interstitial_type":"","screen_name":"TaaviLindmaa","statuses_count":3636,"translator_type":"none","url":"https://t.co/5kBUHJDeHJ","verified":false,"withheld_in_countries":[],"id":"19763060"},"details":{"type":"The Thought Leader","description":"Taavi Lindmaa is a tech entrepreneur and investor who shares his knowledge about personal branding, growing audiences, and building profitable businesses. He's actively involved in the tech industry, building a company and acquiring others. His Twitter feed reflects his expertise and his passion for sharing insights.","purpose":"To inspire and educate others on the path to building successful businesses and personal brands through sharing his experience, knowledge, and insights.","beliefs":"Taavi believes in the power of knowledge sharing, building strong personal brands, and taking action to achieve ambitious goals. He values collaboration and the exchange of ideas, particularly within the tech community.","facts":"Taavi was ranked #10 in the Estonian unicorn Veriff, showcasing his impactful contributions to the company's success.","strength":"Taavi is a strong communicator and content creator. He's adept at explaining complex topics in a clear and engaging way, making him a valuable source of information for his followers.","weakness":"Taavi's Twitter feed can be a bit overwhelming, with a mix of different topics and calls to action. He might benefit from a more focused approach to his content strategy.","roast":"Taavi's Twitter feed is like a buffet of knowledge. You'll find everything from SEO tips to startup advice to a dash of personal branding. Just be sure to bring your own plate and be prepared to try a little bit of everything.","win":"Taavi's tweet about starting a new tech company with friends received 213 views, 4 likes, 0 retweets, and 1 reply. This indicates engagement from his followers who are interested in his journey and the new venture.","recommendation":"Taavi should focus on specific topics and target a niche audience within the tech industry. He can create more engaging content by leveraging his experience in building profitable businesses and personal brands. He can also try using Twitter analytics to understand his audience better and create content that resonates with them. This will lead to a more engaged following and a stronger personal brand."},"created":1726951516145,"type":"the thought leader","id":"taavilindmaa"},{"user":{},"details":{"type":"The Thought Leader","description":"Vincent Kompany is a former professional footballer, now the Head Coach of FC Bayern. He is a vocal advocate for social justice and a founder of BX Brussels, a youth development project. He uses his platform to address issues like racism in football and to promote his passions for the game and social justice.","purpose":"To inspire and empower others, particularly youth, by sharing his knowledge and experience, fostering positive change within football and society.","beliefs":"Vincent believes in the power of education, leadership, and community to drive positive change. He champions equality and social justice, believing in the inherent value and potential of every individual. He also believes in the power of sport to unite and inspire, and sees football as a platform for promoting these ideals.","facts":"Kompany was awarded an MBE (Member of the Order of the British Empire) for his services to football and charity.","strength":"Vincent possesses strong leadership skills, demonstrated by his success as a player and coach. He is a charismatic communicator, capable of inspiring and motivating others. His commitment to social causes lends authenticity and power to his voice, enabling him to connect with a wide audience.","weakness":"As a thought leader, Vincent is open to criticism and may face challenges in managing his platform effectively when confronted with dissenting opinions or attacks. He needs to be mindful of the potential for his platform to be used for political gain, and ensure his voice remains focused on promoting unity and positive change rather than personal agendas.","roast":"Vincent, you're so passionate about social justice, you might start campaigning for the Premier League to be renamed the 'Social Justice League'. Don't worry, the fans would still be happy to chant your name!","win":"Vincent's 'Open Letter to the Fans' on Facebook garnered significant engagement and positive feedback, showcasing his ability to connect with supporters on a personal level and address critical issues.","recommendation":"To further his impact, Vincent could leverage his platform to collaborate with other prominent voices in the social justice movement, fostering a broader dialogue and amplifying his message. He could also utilize his influential position to advocate for specific policies or initiatives that support his values, driving tangible change within the football community and beyond."},"created":1726878906261,"type":"the thought leader","id":"vincentkompany"},{"user":{"created_at":"Mon Jun 05 10:29:02 +0000 2023","default_profile":true,"default_profile_image":false,"description":"Prove ownership. Create trust. Stop fraud for your data & content using cryptographically verifiable certificates without blockchain skills.","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"scoredetect.com","expanded_url":"https://www.scoredetect.com/","url":"https://t.co/NvMChFVnye","indices":[0,23]}]}},"fast_followers_count":0,"favourites_count":84,"followers_count":37,"friends_count":4,"has_custom_timelines":false,"is_translator":false,"listed_count":0,"location":"Learn More Here →","media_count":11,"name":"ScoreDetect","normal_followers_count":37,"pinned_tweet_ids_str":["1732334050327585151"],"possibly_sensitive":false,"profile_banner_url":"https://pbs.twimg.com/profile_banners/1665666982992019456/1709286488","profile_image_url_https":"https://pbs.twimg.com/profile_images/1706642487563943938/U7ZCvMOv_normal.png","profile_interstitial_type":"","screen_name":"scoredetect","statuses_count":39,"translator_type":"none","url":"https://t.co/NvMChFVnye","verified":false,"withheld_in_countries":[],"id":"1665666982992019456"},"details":{"type":"The Thought Leader","description":"ScoreDetect is a thought leader in the field of digital security, specializing in using cryptographic verification to prove ownership and combat fraud. They offer a simple solution for securing data and content without needing complex blockchain knowledge.","purpose":"ScoreDetect's life purpose is to empower individuals and organizations to protect their digital assets by making cryptographic verification accessible and user-friendly.","beliefs":"ScoreDetect strongly believes that everyone should have the tools to safeguard their digital identity and content, without requiring technical expertise. They are committed to promoting digital trust and transparency through accessible security solutions.","facts":"Fun fact: ScoreDetect once used their technology to authenticate a rare digital art piece, preventing it from being replicated and ensuring its authenticity.","strength":"ScoreDetect's strengths lie in their clear and concise communication about complex technical topics, their focus on user experience, and their dedication to making digital security accessible to everyone.","weakness":"ScoreDetect's limited engagement on X (previously Twitter) may hinder their reach and impact. Their low follower count and infrequent tweets suggest a potential lack of engagement with their target audience.","roast":"ScoreDetect, you're like that friend who always talks about the importance of passwords but never actually changes theirs. You preach security, but do you practice what you preach?","win":"ScoreDetect successfully helped a small business owner secure their digital portfolio, preventing the theft of their design work and establishing their authenticity.","recommendation":"ScoreDetect should focus on building a stronger presence on X (previously Twitter) by regularly engaging with their target audience, sharing insightful content, and participating in industry discussions. To increase their reach, they could consider collaborating with other thought leaders in the cybersecurity field and running targeted social media campaigns to highlight the benefits of their technology."},"created":1726769717673,"type":"the thought leader","id":"scoredetect"},{"user":{"created_at":"Thu Jul 13 11:54:52 +0000 2017","default_profile":true,"default_profile_image":false,"description":"Founder and Automation/Cybersecurity Specialist | Currently saving thousands of hours for hundreds of people 💪","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"guy.trev.es","expanded_url":"https://guy.trev.es/","url":"https://t.co/mIGyDrAbOx","indices":[0,23]}]}},"fast_followers_count":0,"favourites_count":397,"followers_count":97,"friends_count":79,"has_custom_timelines":false,"is_translator":false,"listed_count":1,"location":"See what I do 👉","media_count":30,"name":"Guy | Automation & Business Builder","normal_followers_count":97,"pinned_tweet_ids_str":["1831992402107846688"],"possibly_sensitive":false,"profile_banner_url":"https://pbs.twimg.com/profile_banners/885467558949683200/1725166883","profile_image_url_https":"https://pbs.twimg.com/profile_images/1830107430505586689/uD3mZ8aK_normal.jpg","profile_interstitial_type":"","screen_name":"guytrvs","statuses_count":282,"translator_type":"none","url":"https://t.co/mIGyDrAbOx","verified":false,"withheld_in_countries":[],"id":"885467558949683200"},"details":{"type":"The Thought Leader","description":"Guy is a passionate automation and cybersecurity specialist who uses his platform to share valuable insights and practical advice with a community of aspiring entrepreneurs and professionals. He combines technical expertise with a focus on personal growth and productivity, empowering his followers to achieve greater efficiency and success.","purpose":"Guy's life purpose is to empower others to optimize their lives and businesses through automation and cybersecurity best practices, helping them achieve greater productivity and success.","beliefs":"Guy believes that technology can be a powerful tool for personal and professional growth, and he's dedicated to sharing his knowledge and expertise to help others achieve their full potential. He values efficiency, security, and continuous learning, advocating for a mindset of constant improvement and adaptation.","facts":"Guy's Twitter bio states that he's currently saving thousands of hours for hundreds of people, highlighting the impact of his work and the value he provides.","strength":"Guy is a strong communicator, effectively using his platform to share technical knowledge and actionable insights in an engaging way. His passion for automation and cybersecurity is evident, making him a credible and trusted voice in the field.","weakness":"Guy might benefit from diversifying his content and engaging more with his audience to foster a stronger sense of community. While he provides valuable information, he could further expand his reach by incorporating more interactive elements and fostering conversations.","roast":"Guy, your passion for automation is admirable, but sometimes it feels like you're trying to convince your followers they're all living in a pre-industrial revolution world. While efficiency is important, maybe try to remind them that taking a break and enjoying a cup of coffee isn't always a waste of time. 😉","win":"Guy's tweet about API key security garnered significant attention, demonstrating the value of his expertise and highlighting a common but crucial cybersecurity concern.","recommendation":"To further grow his audience, Guy should explore collaborative content creation with other automation or cybersecurity experts. This would broaden his reach, introduce him to new audiences, and provide valuable insights from multiple perspectives. Additionally, hosting Q&A sessions or live Twitter spaces would allow him to interact directly with his followers, building stronger relationships and creating a more engaged community."},"created":1726718092307,"type":"the thought leader","id":"guytrvs"},{"user":{},"details":{"type":"The Thought Leader","description":"Ahmet Davutoğlu is a prominent Turkish politician, serving as the former Prime Minister of Turkey and currently leading the Gelecek Partisi. He is known for his intellectual approach to political discourse and his frequent commentary on current events. His tweets often delve into complex issues with detailed analysis and historical references.","purpose":"To shape public opinion and guide the political landscape through insightful analysis and policy recommendations. He aims to inspire a vision for a more just and democratic Turkey, advocating for progressive policies and reforms.","beliefs":"He values a strong democratic system, social justice, and an independent judiciary. He believes in the importance of dialogue, rational debate, and ethical leadership in political decision-making. Davutoğlu champions a balanced foreign policy based on diplomacy and regional cooperation.","facts":"Davutoğlu is fluent in Arabic, English, and Turkish, reflecting his global perspective and diplomatic experience.","strength":"He excels in providing in-depth analysis and nuanced perspectives on complex political issues. Davutoğlu effectively leverages historical context to offer a comprehensive understanding of contemporary challenges. He commands respect for his intellectual rigor and thought-provoking discourse.","weakness":"His critical stance on the current government may alienate some audiences and limit his reach among certain political circles. His tweets can sometimes appear overly formal and academic, potentially hindering engagement with a broader audience.","roast":"Ahmet Davutoğlu, you're like a master chef who spends more time analyzing the ingredients than actually cooking the dish. We get it, you're a scholar of political science, but maybe sprinkle in a little more 'spice' and less 'theory' to truly engage the masses.","win":"His influential role in shaping Turkish politics and his consistent advocacy for democratic values have earned him a strong following and respect from a large segment of the Turkish population. His thought leadership has sparked important conversations about the future of Turkey.","recommendation":"To broaden his audience, Ahmet Davutoğlu could consider simplifying his language and incorporating more visual elements, like videos or infographics, to complement his analytical tweets. He could also engage in more interactive discussions by asking questions and responding to comments from his followers, fostering a deeper connection with them."},"created":1726680690287,"type":"the thought leader","id":"ahmet_davutoglu"},{"user":{"created_at":"Thu Sep 19 12:55:04 +0000 2019","default_profile":true,"default_profile_image":false,"description":"digital generalist + experimenter / talks about digital space, product management, fintech, legaltech, gamedev / builds web2 + web3 apps / shares tech insights","entities":{"description":{"urls":[]}},"fast_followers_count":0,"favourites_count":107,"followers_count":112,"friends_count":135,"has_custom_timelines":true,"is_translator":false,"listed_count":2,"location":"Barcelona","media_count":32,"name":"Alex Cheshire","normal_followers_count":112,"pinned_tweet_ids_str":[],"possibly_sensitive":false,"profile_banner_url":"https://pbs.twimg.com/profile_banners/1174668155509248000/1717152548","profile_image_url_https":"https://pbs.twimg.com/profile_images/1746494394297880577/uiaNVdDU_normal.jpg","profile_interstitial_type":"","screen_name":"web3kid","statuses_count":230,"translator_type":"none","verified":false,"withheld_in_countries":[],"id":"1174668155509248000"},"details":{"type":"The Thought Leader","description":"Alex Cheshire is a digital generalist and experimenter who shares insights on digital space, product management, fintech, legaltech, and game development. They build both Web2 and Web3 applications and are always exploring new technologies. Their tweets provide thoughtful commentary on the ever-evolving tech landscape.","purpose":"To contribute to the advancement of technology by sharing knowledge, exploring new tools, and fostering innovation in the digital space.","beliefs":"Alex believes in the democratization of technology and empowering individuals through accessible tools. They see the potential of no-code and generative models to reshape the tech landscape but also acknowledges the challenges they present. They value constant learning, experimentation, and pushing the boundaries of what's possible.","facts":"Alex has a unique habit of using a note-taking app called \"Numi\" for calculations and short notes. It shows their practical approach to learning and how they use tools beyond the norm.","strength":"Their deep knowledge of diverse tech fields, willingness to experiment with new tools, and ability to present complex ideas in digestible formats makes Alex a valuable resource for anyone interested in digital innovation.","weakness":"Alex's focus on technical details and complex concepts can make their content challenging for those new to the field. They could benefit from simplifying their explanations and targeting a wider audience.","roast":"Alex's tweets are like a beautifully crafted tech thesis, but sometimes you just want a simple, relatable joke. Maybe trade in that 'Numi' for a 'Nudge' app to add a dash of humor to your digital musings.","win":"Alex's tweet exploring the limitations and future implications of no-code and generative models sparked a lively discussion amongst their followers. This demonstrates their ability to provoke thought and generate engagement with their insights.","recommendation":"To grow their audience, Alex should diversify their content by creating more engaging and accessible formats, like short explainer videos or interactive polls. They should also consider collaborating with other creators in their field to reach new audiences. Additionally, incorporating visuals and humor into their tweets will make their content more appealing and relatable."},"created":1726563263983,"type":"the thought leader","id":"web3kid"},{"user":{},"details":{"type":"The Thought Leader","description":"Ginger Zee is a prominent meteorologist and climate correspondent, known for her expertise in weather forecasting and her passionate advocacy for climate change awareness. She uses her platform to educate the public about environmental issues and to highlight the impact of climate change on communities worldwide.","purpose":"To raise awareness about climate change and its impact on the environment and society, promoting responsible environmental practices and advocating for sustainable solutions.","beliefs":"Ginger strongly believes in the importance of scientific evidence and data-driven decision-making. She values education and communication as essential tools for tackling complex issues like climate change. She also believes in the power of collective action and individual responsibility to drive positive change.","facts":"Ginger is a certified broadcast meteorologist and has won numerous awards for her work in science communication, including an Emmy Award.","strength":"Ginger's strengths lie in her ability to communicate complex scientific concepts in a clear and engaging way. She uses her platform to connect with a wide audience, inspiring action and promoting understanding about climate change. She is also a skilled storyteller, using real-world examples and personal anecdotes to bring her message to life.","weakness":"Ginger, like many thought leaders, may face challenges in navigating the complexities of public discourse, particularly when dealing with controversial topics or differing opinions. Finding a balance between advocating for her beliefs and engaging respectfully with diverse perspectives can be a delicate task.","roast":"Ginger's passion for climate change is admirable, but sometimes her tweets can be a bit like a weather forecast – a lot of talk about storms, but not much sunshine. Maybe she could sprinkle in some humor to lighten things up every now and then.","win":"Ginger's book 'Natural Disaster' became a New York Times bestseller, demonstrating her ability to reach a broad audience with her expertise and passion for science.","recommendation":"To further grow her audience on X, Ginger could focus on creating more engaging and interactive content. She could consider incorporating polls, quizzes, and Q&A sessions to encourage audience participation. She could also leverage her expertise to provide valuable insights and analyses on current weather events, connecting her work to real-time issues that resonate with her followers."},"created":1726517935999,"type":"the thought leader","id":"ginger_zee"},{"user":{},"details":{"type":"The Thought Leader","description":"Mamas Uncut is a platform offering insightful and relatable advice on parenting, family dynamics, and relationships. Their tweets often explore the psychological aspects of these topics, aiming to provide a deeper understanding of human emotions and interactions within these spheres.","purpose":"To empower individuals by offering relatable and insightful advice, encouraging self-reflection and a deeper understanding of personal relationships.","beliefs":"Mamas Uncut believes in the power of emotional intelligence, empathy, and honest communication to foster healthy and fulfilling relationships.","facts":"Mamas Uncut follows a mere 13 accounts on X, suggesting a focus on creating and sharing their own content rather than engaging with others.","strength":"Their tweets resonate deeply with a large audience, often going viral and generating substantial engagement.","weakness":"They could benefit from diversifying their content format, such as incorporating videos, polls, or interactive elements, to enhance audience engagement.","roast":"Mamas Uncut's advice is so profound, it might make you question whether your love life is actually a complex philosophical debate disguised as a relationship.","win":"Their tweet about anger lasting for more than three days indicating a lack of love has garnered over 11,000 likes and 12,000 retweets, highlighting their ability to tap into universal emotional experiences and resonate with a large audience.","recommendation":"To further grow their audience, Mamas Uncut should consider incorporating more visual content, such as short videos or infographics, to enhance their appeal and make their insights more accessible to a wider audience. Additionally, they can explore collaborations with other thought leaders or influencers in the parenting and self-improvement space to expand their reach and engage with new communities."},"created":1726503978738,"type":"the thought 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SuperX
