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Sororities are the most underpriced attention engine in America… and most brands still haven’t noticed. We turned this sorority creator pipeline on last week - it filled to 400 videos instantly. Direct access to top houses at USC, Boulder, Miami, Charleston & Tulane. 100–300 TikToks/month. Full-chapter takeovers like this. Your product in a top chapter’s hands = instant social proof. Keep buying “culture” from boardrooms. We source it from campus — where trends actually start. The CPM is dirt cheap. It’s attention arbitrage. DM me if you want this for your brand.

I quit my finance job on Tuesday to start my own agency. Week 1 lessons: When you stop being who people decided you were, they look at you like an alien. I quit coffee 3 years ago. Two days into entrepreneurship, I’m having 2 cups a day. It’s essential. X feels like World War 3, but if you want to be around killers, that’s where they are. If you aren’t controversial or bold here, you aren’t shipping anything. Entrepreneurship isn’t 9–5. It’s 7 days a week, and no one is coming to save you. Airtable is black magic. Delegation isn’t optional. If I had to describe entrepreneurship visually: Carrying all the groceries in one trip without a bag… You think you’ve got it, then the eggs slip, the OJ leaks, and the salsa taps out. You bend down to pick it up, and something else falls. You keep going anyway. It’s messy. It’s painful. I definitely underestimated it. And I’m not even in the deep end yet. But I’ve never been more excited in my entire life. Here’s to the madness ahead 🥂

I just quit my 6 figure finance job because of a few viral tweets Chat am I cooked?

I started my content agency 8 days ago In those 8 days, I’ve billed $13,000. 2 simple reasons (thread)⬇️

I accidentally built a marketing agency run by Alix Earle–type sorority girls. It started as one jewelry campaign. Now it’s a network of the top 10 sororities in the country. Thousands of amazing women who can push product like no one’s business. We’re building something huge. Soon I’ll be flying out every week to film these sorority activations. I’m bringing cinematographers on these trips. These videos are going to be cinematic masterpieces that sell more product than Super Bowl commercials. If you’re interested, comment “activation” and I’ll send you the application form.

I’ve had 22 sales calls booked in my first 2 weeks posting on x I’m falling deeply in love with this platform

Brands can’t find creators. Creators can’t find brands. Everyone is lost in the dark. That era is over. I’m building a mutant content organism. I already have 14 sororities with thousands of girls wanting to make content We make creator briefs like a midnight printing press. We’re manufacturing systems. This is becoming a well-oiled machine with every sorority in the country plugged in. This will be the largest college media agency ever built. Every brand still pretending content is “optional” will get erased

I’m about to make the weirdest first hire in history. My agency friends are laughing at me You will never guess Not an ops person. Not a strategist. Not a marketer. We’re hiring a Head Of Sorority Relations Why? Because our goal is insane: Take over every campus in America Become the #1 college marketing agency Build the biggest girl-led creator network Who we’re looking for: the “it girl” the girl who can get 50 girls to film TODAY the girl that can introduce us to sororities across the country If you know someone who would be a good fit comment SORORITY or DM me. This is going to be ridiculous. Let’s take over.

I said no to a $15,000/month beer client last week. Most agencies would’ve jumped on it. But if I said yes, it would’ve killed what makes my agency work. Here’s why: My niche is sorority content. And if the girls don’t love the product… I’m screwed. I end up overpaying for dog-sh*t content. The client isn’t happy. The girls aren’t happy. That’s a long-term failure for a short-term gain. Taking that deal would’ve blocked space for brands they actually love — jewelry, clothing, Poppi, beauty products. Sometimes saying no is what scales you faster. It gives you better case studies, happier clients, and way more leverage. If you’re a brand sorority girls would actually love, comment sorority and I’ll DM you.

Alex Hormozi is a course seller. What he did with info-selling is simple: He packaged it in a way society already understands - like college (books, etc) - so it feels legit instead of scammy. More structure. More substance. More respect. That is why he prints. He’s a genius

I had 50 sorority girls blow up my phone in the span of 5 minutes to make TikToks for a jewelry brand. I didn’t chase them - they came to me. If creators aren’t chasing you, your system is broken. Here’s how I flipped the script (thread)👇

I just quit my 6 figure finance job because of a few viral tweets Chat am I cooked?

I quit my finance job on Tuesday to start my own agency. Week 1 lessons: When you stop being who people decided you were, they look at you like an alien. I quit coffee 3 years ago. Two days into entrepreneurship, I’m having 2 cups a day. It’s essential. X feels like World War 3, but if you want to be around killers, that’s where they are. If you aren’t controversial or bold here, you aren’t shipping anything. Entrepreneurship isn’t 9–5. It’s 7 days a week, and no one is coming to save you. Airtable is black magic. Delegation isn’t optional. If I had to describe entrepreneurship visually: Carrying all the groceries in one trip without a bag… You think you’ve got it, then the eggs slip, the OJ leaks, and the salsa taps out. You bend down to pick it up, and something else falls. You keep going anyway. It’s messy. It’s painful. I definitely underestimated it. And I’m not even in the deep end yet. But I’ve never been more excited in my entire life. Here’s to the madness ahead 🥂

Sororities are the most underpriced attention engine in America… and most brands still haven’t noticed. We turned this sorority creator pipeline on last week - it filled to 400 videos instantly. Direct access to top houses at USC, Boulder, Miami, Charleston & Tulane. 100–300 TikToks/month. Full-chapter takeovers like this. Your product in a top chapter’s hands = instant social proof. Keep buying “culture” from boardrooms. We source it from campus — where trends actually start. The CPM is dirt cheap. It’s attention arbitrage. DM me if you want this for your brand.

I had 50 sorority girls blow up my phone in the span of 5 minutes to make TikToks for a jewelry brand. I didn’t chase them - they came to me. If creators aren’t chasing you, your system is broken. Here’s how I flipped the script (thread)👇

I started my content agency 8 days ago In those 8 days, I’ve billed $13,000. 2 simple reasons (thread)⬇️

I said no to a $15,000/month beer client last week. Most agencies would’ve jumped on it. But if I said yes, it would’ve killed what makes my agency work. Here’s why: My niche is sorority content. And if the girls don’t love the product… I’m screwed. I end up overpaying for dog-sh*t content. The client isn’t happy. The girls aren’t happy. That’s a long-term failure for a short-term gain. Taking that deal would’ve blocked space for brands they actually love — jewelry, clothing, Poppi, beauty products. Sometimes saying no is what scales you faster. It gives you better case studies, happier clients, and way more leverage. If you’re a brand sorority girls would actually love, comment sorority and I’ll DM you.

I’ve had 22 sales calls booked in my first 2 weeks posting on x I’m falling deeply in love with this platform

I’m about to make the weirdest first hire in history. My agency friends are laughing at me You will never guess Not an ops person. Not a strategist. Not a marketer. We’re hiring a Head Of Sorority Relations Why? Because our goal is insane: Take over every campus in America Become the #1 college marketing agency Build the biggest girl-led creator network Who we’re looking for: the “it girl” the girl who can get 50 girls to film TODAY the girl that can introduce us to sororities across the country If you know someone who would be a good fit comment SORORITY or DM me. This is going to be ridiculous. Let’s take over.

Alex Hormozi is a course seller. What he did with info-selling is simple: He packaged it in a way society already understands - like college (books, etc) - so it feels legit instead of scammy. More structure. More substance. More respect. That is why he prints. He’s a genius

“OMG Alix Earle is coming to the sorority!” Girls thought they were getting a celebrity moment… They were really props in a Poppi ad without realizing it. Poppi figured out what most brands miss: Sorority girls are hot, move product fast, and think it’s “cool” to have a brand deal. I have hundreds of campus 10s in a group chat who want to make content I want a few more brands that are ripe for sorority videos - comment “sorority” and I’ll DM you.

I accidentally built a marketing agency run by Alix Earle–type sorority girls. It started as one jewelry campaign. Now it’s a network of the top 10 sororities in the country. Thousands of amazing women who can push product like no one’s business. We’re building something huge. Soon I’ll be flying out every week to film these sorority activations. I’m bringing cinematographers on these trips. These videos are going to be cinematic masterpieces that sell more product than Super Bowl commercials. If you’re interested, comment “activation” and I’ll send you the application form.