Get live statistics and analysis of Harry Molyneux | CRO's profile on X / Twitter

Co-founder dtcpages.com. Obsessed with ecom CRO. We decrease CAC for clients like Jambys, Shaan Puri, Happy Mammoth, Laundry Sauce, + many more.

741 following7k followers

The Analyst

Harry Molyneux is a Co-founder focused on e-commerce Conversion Rate Optimization (CRO). He shares insights and successes from his work, demonstrating a deep dive into data and strategies that improve customer acquisition costs for various clients. His tweets often contain valuable takeaways and actionable advice for increasing revenue and optimizing online stores.

Impressions
40.6k-3.9k
$7.61
Likes
320-1
51%
Retweets
312
5%
Replies
7110
11%
Bookmarks
209-13
33%

Harry's so good at CRO, he could probably convince people to buy a 'non-converting' product just by optimizing the 'add to cart' button!

His biggest win includes generating over $2.4M in new annual revenue for a client through a single AB test, showcasing his expertise in CRO.

To revolutionize e-commerce CRO by sharing knowledge, conducting insightful tests, and helping businesses increase their revenue through optimized conversion strategies.

Harry believes in the power of data-driven decisions and the importance of continuous testing and optimization in e-commerce. He values transparency, knowledge sharing, and the creation of win-win situations for both businesses and consumers.

His strength lies in his analytical skills, ability to interpret data, and communicate actionable insights effectively. He has a proven track record of increasing revenue for clients through CRO strategies.

His focus on data and optimization may sometimes come at the expense of neglecting the more creative aspects of marketing and brand building.

To grow his audience, Harry should continue sharing detailed case studies and actionable tips, while also engaging with other industry experts and participating in e-commerce discussions to establish himself as a thought leader in CRO.

Harry has tweeted over 5000 times, with several tweets receiving tens of thousands of views, indicating a strong engagement with his audience. His top tweets often revolve around successful CRO tests and actionable e-commerce tips.

Top tweets of Harry Molyneux | CRO

5 A/B tests that took 5 minutes to set up, and drove 5 figures in new monthly revenue. These tiny but powerful tests require no design or coding skills and have returned significant rev gains: 1. Removing Collection Headers Many stores use big photos as collection headers. But here's the thing, on collection pages people just want to see products they can buy. And giant banners push interesting products below the fold, out of sight. Simply removing them has won many times in our tests, the last one of which was a +$0.48 increase in revenue per session Monthly revenue added: +$73,672 . Here's an example of a store that could use this: 2. Using 'Top Collections' as the second section on the homepage Almost every store we work with has a grid showing the top four collections as the second section of their homepage. It helps users get into relevant collections faster, find a product, and purchase. Most themes already have a section like this. In our test, we moved it up the page and lifted revenue per visitor by a huge +$0.81. Monthly revenue added: +$108,640 ------------------------------------- 3. Removing Apps Like every other Shopify store owner you've probably installed a bunch of apps that haven't been revenue tested. That's perfectly normal. But we've tested removing them a bunch of times. And sometimes we find ones that really hurt. Recently we removed a '3D Fit Finder' on a clothing store in a test that increased revenue per visitor by $0.41. Monthly revenue added: +$93,649 ------------------------------------- 4. Removing 'Back to Cart' buttons on Checkout Every Shopify store has these buttons, and every time I've tested removing them, it has given a small but healthy increase in conversion rate and revenue. All they do is take you back, away from the purchase. You don't need them. Monthly revenue added +$62,995 An example: 5. Reorganize Navigation Based on Clicks + Revenue Try this: Step 1 - Track clicks and revenue on your menu (Google Tag Manager) Step 2 - Reorganize your menu with high-revenue links first Step 3 - Test variants and deploy the winner It's a simple experiment that any store can run. And our test for an 8-figure store generated +$0.18 revenue per visitor. Monthly revenue added: +$72,507 --------------- If you enjoy these breakdowns, > Like this post to let me know > Follow @dtcpages so you don't miss the next one!

21k

Ecom owners - if you want to drop your acquisition costs in 2024, test your new customer offer. Great offers boost AOV and conversions while giving shoppers the feeling that they just secured an amazing deal. Here are 4 examples of killer ecom offers I've been served recently (with links to their landing pages). 1. Hint Water - Bundle Builder Hint's offer is "$1 per bottle" (usually $1.90 per) Customers use a bundle builder to add at least 3 cases to the cart before they can checkout. This min purchase nets a much higher AOV - AND, on a per-unit basis, is a great cost saver for customers. 👉 The landing page: #product-details">drinkhint.com/products/grape… 2. Chamberlain Coffee - Starter Pack One of the advantages of landing pages is being able to send new customer traffic to siloed offers. This way you can give them unique offers that aren't available on your core website. Chamberlain has various landing pages with pre-made 'Starter Packs' that include 4 products and an automatic $16 discount. 👉 The landing page: sip.chamberlaincoffee.com/cold-brew/ 3. Magic Spoon - Buy More, Save More This typical offer of 'buy more, save more' is time-tested, and, let's face it, it just works. What we've found drives orders like crazy is adding the price-per-serving to any sort of quantity discount. Magic Spoon takes it up a notch by adding free gift to the highest-value orders. The landing page: get.magicspoon.com/miss-cereal-2/… 4. Javy Coffee - Bundle Subscription Offer If you want to see a store that combines all of these elements, you must check out Javys bundle landing pages. - Per unit savings - Build your bundle - Free gift incentives All in a subscription offer. This almost seems like too much, but given the traffic volume these pages receive and how long they've been up for, I have to assume they're pulling in crazy revenue. 👉 The landing page: try.javycoffee.com/lp43/?product=… These are just a handful of offers I've been referencing recently, but there are many others you can test: x.com/dtcpages/statu… And if you enjoy these breakdowns > Like this post to let me know > Follow @dtcpages so you don't miss the next one!

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Most engaged tweets of Harry Molyneux | CRO

Hiring for a contract copywriter at @dtcpages - I'm looking for recommendations from people in the space (please don't DM me!) If you have someone you love working with please comment them below.

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