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ex @meta/@google/@tiktok marketing rep → founder 💻 scaling athletes/creators/founders to $5M/year 🧙🏼 case-study: personal brand in highlights 💡

101 following40 followers

Archetype analysis

The Entrepreneur

Dave Valkenburg is a dynamic founder and marketing veteran with experience at Meta, Google, and TikTok. He’s laser-focused on scaling athletes, creators, and founders to $5M/year, sharing his journey transparently by building his personal brand in public. Dave thrives on consistent hustle and delivering measurable growth through real-time insights.

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Recent engagement

Impressions

12k11k

Estimate earning$2.26

Likes

7059

61%

Retweets

22

2%

Replies

3528

30%

Bookmarks

86

7%

Get more insights about Dave Valkenburg with SuperX

Social Circle

Top users who interacted with Dave Valkenburg over the last 14 days

Adrià Martinez @adriamatz

🔥 Quit my job with €0 MRR 👨‍💻 Bootstrapping freedom with @enocmatz 🚀 Building feeqd.com collect user feedback 📢 Sharing the wins, fails & lessons

4 interactions

Tom Siwik @tomsiwik

Indie Hacker ✦ epicat․com (building) • ama.epicat.dev ⌝ • nerdbooks.net ⌝ • papercat.app ⌝ • 0xapps.com ⌝ ⋮

3 interactions

Jonathan @jonathanbrnd

Quit my job to build @digistorms_ai. Living on savings. Sharing it all in public.

3 interactions

Filip AF @theoldfilipaf

I help people grow addicted audiences & get more traffic from their brand | Shades enthusiast

2 interactions

Sergiu 🤖 AI Directories @s_chiriac

Developer and an entrepreneur 📈 @ai_directories -3K/mo coldconvert.ai backlinkrise.com cleansnap.co - FREE

1 interactions

Louis Lsvr @LouisLsvr

🔥 Reddit growth auto-pilot aileads.now ($47MRR) 🧬 Elite health protocols stackninja.co ($125ARR) 🚨📆: tinylaunch.com/launch/7201

1 interactions

Robin Faraj @robin_faraj

Working 14h every day until I can retire my parents • Bootstrapping postel.app to $100k MRR • Build mobile apps in days: native.express ($22k)

1 interactions

Tomas @evolvee33

Built a business battling myself 7+ years. Now I help entrepreneurs release anxiety in 60 seconds — build from peace, not pressure. Flow, not force.

1 interactions

Andi @andi_losing

👨‍💻 quit my job to go all in as indie hacker 🚦 YourWebsiteScore.com ($890)

1 interactions

Luke @code_luk

Building @Pages_Report ($300+ revenue) 🚀 Scaling it to $10K/mo 🎯 Dev who loves deep work 🙇‍♂️ and wants to be free 🌴 Documenting the entire ride ⚡

1 interactions

Benjamin Chan @ItsMeBenChan

Brand Strategist for infoproduct and high-ticket coaches. Helped 50+ infopreneurs scale their brands using storytelling. Content over comments.

1 interactions

Jake Manger @JakeManger

A broke PhD student turned indie dev building software like a madman howtoconvert.co ($5k/mo) pictiler.com ($15/mo) +2 failures

1 interactions

🔥 Roast

Dave tweets with such punchy metrics and ‘no days off’ energy, you’d think he’s single-handedly trying to break the internet while simultaneously building a rocket to Mars — all before breakfast.

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⚡️ Nice achievement

Launching a personal brand case-study in public that rapidly gained thousands of premium followers and drove tens of thousands of impressions within just days is a stellar achievement showcasing his marketing mastery.

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🌟 Life's purpose

Dave’s life purpose centers around empowering creators and founders by unlocking scalable growth strategies and building influential brands. He believes in transparency and public accountability as tools for motivation and community building.

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💬 Values and Beliefs

Dave values consistency, authenticity, and data-driven decision-making. He believes that openly sharing progress and insights accelerates growth for himself and his followers, creating a community of builders who learn from both wins and challenges.

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💪 Strength

His biggest strength lies in relentless consistency paired with deep marketing expertise from top tech companies, allowing him to translate complex strategies into actionable steps for his audience.

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🫣 Weakness

Dave’s laser focus on metrics and rapid growth might sometimes overshadow the softer, more nuanced aspects of community engagement and personal connection.

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⚡️ Growth audience tips

To supercharge his growth on X, Dave should amplify his storytelling by pairing raw data with personal stories behind each milestone—this emotional touch will deepen follower loyalty. Also, engaging more in replies and community conversations can turn casual followers into superfans.

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💁 Bonus

Fun fact: Dave grew his impressions from 1.6K to 5.6K within a single day during his public build — talk about scaling on steroids!

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Top tweets of Dave Valkenburg

Dave Valkenburg@dave_athleadz · Nov 12

as promised: day 1 of building in public: → impressions: 5.6K! → followers: 22 (14 verified) → engagements: 456 → profile visits: 121 → bookmarks: 3 impressions from 1.6K to 5.6K in 1 day no days off

44

Dave Valkenburg@dave_athleadz · Nov 11

starting a public case study building my brand to: → 10,000 premium followers → 100,000 athletes/creators/founders helped → 10,000,000 impressions < 3 months sharing the daily raw numbers/insights/truths/tips this is day 1 on X and LinkedIn daily updates in highlights

405

Dave Valkenburg@dave_athleadz · Nov 12

i've decided that i'm doing the whole "the 1st 1000"-thing completely in the open/highlights these are the results after 2 days: → impressions: 5.6K! → followers: 22 (14 verified) → engagements: 456 → profile visits: 121 → bookmarks: 3 x.com/dave_athleadz/…

86

Dave Valkenburg@dave_athleadz · Nov 14

day 3 of build in public: happy friday everybody what a crazy 3 days it has been → grew to 40 followers (26 verified) → wrote an INSANE thread on slimclusters → impressions: 31.5k → 326 profile visits wondering what's next week bringing keep building this weekend bro

35

Dave Valkenburg@dave_athleadz · Nov 11

just for the completion of it day 1 of building in public (after taking X premium) → 1.6K impressions → 11.4% engagement rate → 188 engagements huge appreciation for the first followers keep building bros, consistency matter! x.com/dave_athleadz/…

99

Dave Valkenburg@dave_athleadz · Nov 13

day 2 of build in public edition: something happened yesterday → impressions: 19,400 → followers: 29 (18 verified) → engagements: 808 → profile visits 230 → bookmarks: 9 unbelievable results with not even 30 followers follow the journey on my profile for daily receipts

26

Dave Valkenburg@dave_athleadz · Nov 05

oh, p.s. while many of you are busy with "how you look" online I've been busy gathering receipts

143

Dave Valkenburg@dave_athleadz · Nov 06

1 week (5 days) 10 followers overcame a new account ban (3 days break) still here, still going ⁦@Hex_Scholar⁩ was the number ‘10’ keep pushing daily bro 🧠

35

Dave Valkenburg@dave_athleadz · Nov 10

- building - posting - replying - locking in a new week for growth keep rocking the week and whatever you do: don’t give up

38

Dave Valkenburg@dave_athleadz · Nov 10

guess who's getting a fkn blue checkmark lesson learned: when you say you want to double down truly double down no one is doing it for you if you're holding back on tools or subscriptions because you think it will not "pay off" guess what... it'll never pay off

43

Dave Valkenburg@dave_athleadz · Nov 11

date idea: find out what's beyond the ice wall

34

Dave Valkenburg@dave_athleadz · Nov 11

all I want for christmas is 1.5M vieeeeeeewsss baaa-byyy

50

Dave Valkenburg@dave_athleadz · Nov 06

that's what she said

38

Dave Valkenburg@dave_athleadz · Nov 06

day 4 of building in public → shot welcome videos → done tons of picture replies → build my daily b-roll set → created the new podcast → important influencer meeting ahead → scaling up tomorrow with outreach/posts keep building kings, the world is yours!

18

Dave Valkenburg@dave_athleadz · Nov 06

so many people are focused on "the first thousand" they actually forget to provide value value > vanity metrics the rest will follow

22

Dave Valkenburg@dave_athleadz · Nov 06

i smoke and i drink red bull everyday and still accomplish more than half you mfkers out there get your head out of your and get to fkn work

18

Most engaged tweets of Dave Valkenburg

Dave Valkenburg@dave_athleadz · Nov 11

starting a public case study building my brand to: → 10,000 premium followers → 100,000 athletes/creators/founders helped → 10,000,000 impressions < 3 months sharing the daily raw numbers/insights/truths/tips this is day 1 on X and LinkedIn daily updates in highlights

405

Dave Valkenburg@dave_athleadz · Nov 10

- building - posting - replying - locking in a new week for growth keep rocking the week and whatever you do: don’t give up

38

Dave Valkenburg@dave_athleadz · Nov 05

oh, p.s. while many of you are busy with "how you look" online I've been busy gathering receipts

143

Dave Valkenburg@dave_athleadz · Nov 06

don't be lazy if you already think about weekends on thursdays you're not on the right track

37

Dave Valkenburg@dave_athleadz · Nov 12

as promised: day 1 of building in public: → impressions: 5.6K! → followers: 22 (14 verified) → engagements: 456 → profile visits: 121 → bookmarks: 3 impressions from 1.6K to 5.6K in 1 day no days off

44

Dave Valkenburg@dave_athleadz · Nov 13

day 2 of build in public edition: something happened yesterday → impressions: 19,400 → followers: 29 (18 verified) → engagements: 808 → profile visits 230 → bookmarks: 9 unbelievable results with not even 30 followers follow the journey on my profile for daily receipts

26

Dave Valkenburg@dave_athleadz · Nov 14

day 3 of build in public: happy friday everybody what a crazy 3 days it has been → grew to 40 followers (26 verified) → wrote an INSANE thread on slimclusters → impressions: 31.5k → 326 profile visits wondering what's next week bringing keep building this weekend bro

35

Dave Valkenburg@dave_athleadz · Nov 06

that's what she said

38

Dave Valkenburg@dave_athleadz · Nov 06

day 4 of building in public → shot welcome videos → done tons of picture replies → build my daily b-roll set → created the new podcast → important influencer meeting ahead → scaling up tomorrow with outreach/posts keep building kings, the world is yours!

18

Dave Valkenburg@dave_athleadz · Nov 06

1 week (5 days) 10 followers overcame a new account ban (3 days break) still here, still going ⁦@Hex_Scholar⁩ was the number ‘10’ keep pushing daily bro 🧠

35

Dave Valkenburg@dave_athleadz · Nov 06

so many people are focused on "the first thousand" they actually forget to provide value value > vanity metrics the rest will follow

22

Dave Valkenburg@dave_athleadz · Nov 06

i smoke and i drink red bull everyday and still accomplish more than half you mfkers out there get your head out of your and get to fkn work

18

Dave Valkenburg@dave_athleadz · Nov 06

nah bro... love your journey @emanueledpt but the lad has just exposed → many SaaS businesses ain't worth the investment → how fkn simple it is to outwork your "competition" but hats off for trying next time, be nicer ;) (you ain't superman)

27

Dave Valkenburg@dave_athleadz · Nov 06

show up consistently open that laptop deliver value don't overthink it high five bro (now you're better than 97% out there)

22

Dave Valkenburg@dave_athleadz · Nov 06

once I became a father everything else changed drive passion motivation when you figure out WHAT is your WHY the “i don’t feel good” excuses… …fly out of the window keep going kings 👑

19

Dave Valkenburg@dave_athleadz · Nov 05

day 3 of building in public: → done 5 video replies → uploaded new podcast episode → scheduled new meetings with influencers stop being so afraid bro, just do it!