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Bringing friends and family together over the best desserts in the world. 🍪
The Curator
Crumbl is your go-to dessert aficionado, expertly curating sweet moments that bring friends and family together over delightful treats. With an enthusiastic sprinkle of conversation, this account ensures no dessert lover feels left out in their tasty journey. Dive into a world of heavenly flavors and let’s celebrate dessert culture one tweet at a time!
Crumbl tweets so much about desserts, you'd think they were training for a marathon—if only the marathon were for scrolling through pastries at 140 characters per cupcake!
Crumbl's biggest win is their viral Friday the 13th campaign, which garnered over 7.9 million views, showcasing their ability to create excitement and engagement around their brand.
Crumbl's life purpose revolves around creating community connections through shared dessert experiences, fostering moments of joy and bonding over sweet indulgences.
Crumbl believes that food, especially desserts, has the power to unite people, create memories, and enhance life’s special moments. They hold the conviction that dessert isn’t just food—it's a celebration of life’s little pleasures.
Crumbl's strengths lie in their ability to spark conversations around desserts and their knack for cleverly crafting engaging promotions that resonate with followers.
However, their focus on dessert may limit their audience diversity, potentially pigeonholing them to just dessert lovers and missing out on broader conversations.
To grow their audience on X, Crumbl should consider sharing more behind-the-scenes content, including dessert preparation or customer testimonials, to humanize their brand and encourage more connection.
A fun fact about Crumbl is that they have tweeted a whopping 141,024 times, showing their dedication and passion for engaging with the dessert-loving community!
Top tweets of Crumbl
Most engaged tweets of Crumbl
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