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"I'm building a brand" But all you do is post "CAN I GET A GM" Continue.....

I just got my fourth inbound lead this month. And here’s the crazy part: I told myself I wasn’t going to pitch this month. No “please hire me” posts. No random sliding into dms Nothing..... Just me showing up consistently, posting my work, sharing my process, and letting my page speak for me. At first, I wasn’t sure if this “build first, pitch later” approach would work. I wanted proof that a personal brand can attract instead of chase, andNoww I have it. So, how did I make it happen? It’s simple, but not easy: I positioned myself as someone who’s always ready to work. I shared my systems. I showed my behind-the-scenes. I let people see the how, not just the finished product. This month, I studied my page, and the pattern is clear: Inbound leads come when you show your work, not just when you ask for work. Here are 3 types of posts that keep pulling people to you: 1. Show your systems – how you organize your work, manage clients, or tackle challenges. People want to see the method, not just the result. 2. Share behind-the-scenes – drafts, notes, your thought process. Let people peek behind the curtain. It builds trust. 3. Be raw and human – sometimes just speaking your mind, sharing your wins or struggles casually draws attention in ways planned content can’t. Stop chasing attention, instead, show your work. Teach your process. Share your story. When you do that, your brand becomes a magnet. And leads start coming to you without you having to ask. So the question is: is your brand a wall, people scroll past… or a magnet they can’t ignore?

Imagine starting the month sick 😭 My village people came late this time sha. I wasn’t active for over a week, and it made me realize how much I actually love this space and what I do. Taking that short break reminded me how fulfilling it feels to just show up intentionally. But your alpha queen is back 🦋 Huge thank you to everyone who checked up on me. Not a single day went by without DMs from people who missed their queen. To my clients, y’all were so patient and understanding. I appreciate you more than you know. Oh, and Daddy Elon… it’s been 6 days and 2 payments o 😭 Where my blue checkmark dey?? Abi make I carry block like Romeo?? 😂 What did I miss, guys?? Aside from blockfest ofcourse I missed y’all sooo much and don’t lie, I know you missed me too.

If you think I just write and send it to my clients or log in and post you’re wrong. Being a ghostwriter means juggling multiple clients smoothly and seamlessly. As a very organized person, I use tools to make it look easy. Here’s my toolkit 👇🏽 ➺ Notion/Google Docs – keep all your client drafts, notes, and brand voice guides in one place. ➺ Grammarly/Quillbot – for grammar, clarity, and quick rewrites when your brain is fried. ➺ Typefully/Hypefury – scheduling tools to plan client content without stress. ➺ Trello/Asana – Organize tasks, deadlines, and project flows like a real content manager. ➺ Slack/Telegram/Discord/ Meet – smooth communication with clients, faster than long emails. ➺ Google Calendar/Notion Calendar – track calls, deadlines, and revision cycles. ➺ Otter – record client calls/meetings and get automatic transcripts so you never miss a detail. ➺ Google Sheets – track content calendars, metrics, and client progress in one simple spreadsheet. This is just the beginning.... next, I’ll show you how I actually plan, schedule, and post for multiple clients without losing my mind. Stay tuned to this page, I will be spilling everything I know about ghostwriting

A copy-paste pitch tells me everything: you’re lazy, you don’t listen, and you can’t ghostwrite. You can’t sound like someone you haven’t studied. How do you expect to pitch right if you don’t know what they care about, how they think, or what their brand is about? Pitching without research is like writing without reading. Where’s the effort? Where’s the critique that shows you paid attention? Where’s the hook that makes them pause and think, “damn, they get me”? Where’s the proof you’ve actually read their work? Where’s the angle that shows you think like a collaborator, not a fan? Before you send that pitch, do this: → Research the person or brand → Tailor your message to their tone and goals → Suggest 1–2 improvements to their content → Attach a short sample or voice breakdown → Highlight what they’re missing and how you can fill it Not everyone needs the same solution. A founder building an AI project doesn’t need the same pitch as one building a DeFi app. They might have similar products, but they’ll never have the same audience, vibe, or goals. So why are you copy-pasting? Make it obvious you’ve done the homework. Show them the gaps. Position yourself as a collaborator, not someone begging for attention. A good pitch doesn’t scream desperation. It quietly says: “I see you. I understand what you’re building. And I can help you do it better.” That’s how you get hired. Not by being loud, but by being undeniably aligned.

I had to...😏

In the last month alone, I’ve seen 100+ ghostwriters pop up on my TL some resurrected from the dead, others are brand new to the game. But almost all of them have one thing in common: ❌ No clear offer ❌ No expert positioning Let’s talk about OFFER. An offer is simply the value you bring, packaged in a way that solves a client’s problem. Your offer is not: 👉 “I write threads.” 👉 “I can grow your account.” 👉 “I help with content.” 👉 "I help grow your followers" That’s generic and forgettable. Your offer is the transformation you deliver and the reason a client should choose you over the next ghostwriter. When I started, I pitched: “I write threads.” Nobody cared. It wasn’t until I refined it to: 👉 “I help Web3 founders, projects & agencies build authority, create content that drives engagement & leads, and position themselves as the go-to voice in their niche.” That’s when things shifted. Here’s how to build an irresistible offer: 1. Clarity ➺ Define exactly who you serve and what you do. (Not “anyone who needs content,” but “founders who want attention and trust on X.”) 2. Transformation ➺ Spell out the before and after. (From unnoticed → to respected voice. From confusing → to clear authority.) 3. Proof ➺ Back it up with results, case studies, or even small wins. (One viral thread is proof. One happy client testimonial is proof.) 4. Specificity ➺ Get so clear that when your ideal client reads it, they instantly say, “That’s what I need.” ....... You can write the cleanest threads, but if you can’t frame it as a solution, you’ll keep blending into the noise. I see ghostwriters praying for jobs daily… Meanwhile, there are still gaps in their brand just waiting to be filled. Fix your offer. Position yourself as the obvious choice. Do that, and you won’t chase clients... clients will chase you. What’s your current offer in one line? Drop it below ⬇️ I’ll rate it.

I’ve been a ghostwriter for a while now, and let me tell you… not every client makes the story easy. Some clients will make you question your life choices. Some will ghost you. Some will argue over commas. Some will vanish after you spend hours on their work. There are horror stories. Ones that test your patience, your skills, and sometimes even your self-worth. Like the client who ghosted me after I spent hours crafting their launch thread… then came back a week later asking for a “completely different voice.” Or the one who micro-managed every comma but vanished when it was time to pay. At first, these moments felt like personal failures. I questioned if I was doing something wrong, if I wasn’t enough. But the truth is,these stories became my teachers. Here’s what I learned: 1. Set boundaries early – define your scope, revisions, and timelines before you start. Don’t wait for red flags to show up. 2. Trust your process – you are the expert in your craft. Explain why you do what you do, and stick to it. 3. Communication is everything – check-ins, clear expectations, and updates prevent 90% of misunderstandings. 4. Document everything – agreements, notes, changes. When someone tests you, proof protects you. 5. Value yourself – your time, your skill, your energy. Ghostwriting isn’t invisible work; it’s a high-level strategy. Treat it that way. Every “horror story” taught me something new. Some taught me how to negotiate better, some taught me how to defend my creative choices, and some reminded me why I love this work in the first place. So if you’re starting out or struggling with a difficult client: don’t take it personally. Learn. Adjust. Protect your craft. And keep showing up. Because those lessons are the backbone of your growth as a ghostwriter. And your next “perfect client” will be the one who sees your value from the start.

“I don’t know what to post.” “I’m out of ideas.” “I think I’ve lost my creativity.” What happened to saying the same thing, better? What happened to that post from six months ago, the one with a strong structure, clean storytelling, but only three likes and 15 views? It wasn’t a bad idea. It just didn’t get seen. Most of us underestimate the value of revisiting our own work. We assume the lack of engagement means the idea was weak, when in reality, it might just have been poorly timed, poorly packaged, or simply buried by the algorithm. Revisit it. Refine it. Strengthen the hook. Change the opening line. Add a stronger visual. Make it easier to read. The truth is, you don’t always need new ideas. You need to respect the old ones enough to repackage them for the audience you have today. Because ideas don’t expire, they evolve with you. Your skill as a communicator grows, your network expands, and your positioning changes. That same post that flopped a year ago could take off today because you are in a different place. Tweak them. Make them sharper. Leverage what already works. Your creativity hasn’t left. It’s just waiting for you to remember that execution matters more than inspiration.

99% of Web3 ghostwriters are trapped in the “write for founders” box. They’re all pitching the same people, charging peanuts & burning out. Meanwhile, whole other audiences with bigger budgets + zero competition are sitting wide open. Over the months, I’ve walked through most of these doors and doubled my income, now I’m handing you the map. Here’s how to find them and position yourself so you’re the obvious choice 🧵

Damn 😩 I need a social media manager for myself rn. I’ve been off X for 48hrs not because I wanted to disappear, but because I’ve been knee-deep drafting content and strategy for a brand. Not just ghostwriting this time, I’m also their brand strategist. So how’re y’all doing? Did you miss your favourite ghostwriter?? 👀

You’ll never get real results if you keep posting whatever comes to your head!! Hear me out. You want to write a thread on how to make your first $10,000, okay fine.. who’s that for? You’re writing a post on how to go viral, who’s that for? You’re writing a post on personal growth, cool… but who’s that for? You keep posting thoughts with no clear audience in mind, then wonder why nothing lands. Content without direction is noise. Here’s what you should do instead: Before writing a single word, ask yourself these three things ➺Who is this for? ➺Who needs to hear this? ➺What result should this bring? Because when you know your target, you start hitting the right people with the right words Your posts should feel like a mirror. The reader should say “damn, that’s me” That’s when they follow That’s when they engage That’s when they buy That's when you get inbound leads Don’t just post to “look smart.” Post to move people. In my next post, I’ll break down exactly how to define your audience so every post feels like it’s speaking directly to them. Stay tuned 💙

Damn!!! 28 bookmarks and 161 profile views?? It's not bad for a start... Feels good to see my strategy is actually working. Goodnight CT, time to go watch spongebob

Shoutout dayyy 🚨 This space gets overwhelming sometimes, but we all have that one person who makes it feel lighter.... the one we rant to, cry to, or celebrate with. Tag them 👇🏽 and let them know they’re stuck with you forever and how much they matter 💜