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I managed SEO strategy for brands like Nike, Tommy Hilfiger and Virgin Atlantic for the past 7 years Now I help Web3 brands make SEO a core channel for customer acquisition If you plan to pursue a similar path, you won’t want to miss this: As a post-grad marketing student, I found myself in the unenviable position of realizing that marketing probably wasn't for me. Branding felt too fluffy and advertising was too focused on making a quick buck. I spent five years paying to learn marketing and still didn’t know what to do with my life… I was not excited to have that conversation with my parents 😅 Luckily, a friend started his own agency and needed help. That’s when I first came across SEO, and I’m so glad I did! As a tech geek, optimizing websites for Google felt like the coolest marketing I’d ever heard of! I quickly dove into all the guides and articles I could find and was soon managing my friend’s client websites. But that position was never meant to last forever. I moved to London and landed a job at a premium agency. My first client? Nike. Yeah, it was intimidating at first. But I realized the big names have the same SEO issues as smaller brands. I guess even a Ferrari needs an oil change every once in a while. I managed the SEO strategies for brands like Virgin Atlantic, Tommy Hilfiger, Calvin Klein and countless others. I spent years working in every sector from fashion and skincare to travel and tech, learning everything I could. But eventually, I hit a wall. I stopped learning. I felt stuck. Imagine playing the same video game level over and over. That's how my job started to feel. So I switched roles in the company to shake things up. Cool for a bit, but the same feeling came back. That's when I knew it was time for another change. Now I leverage my SEO expertise to help Web3 businesses grow. Why Web3? The same love of technology that drove me to SEO is fueling my work in Web3. SEO is the best way to stand out as an authority to users actively looking for your services. And Web3 businesses will need this differentiation to grow, especially since we’re going mainstream and new competitors flood the market everyday. So if you’re wondering how SEO can help your business, you’re in luck! I’m offering free SEO consultations to Web3 brands over the next few weeks. I want to learn what you’re building, and in exchange I’ll answer your SEO questions and help however I can! DM me now to learn more!

If you've launched a new website and want to get organic traffic I'm sharing how I help new websites rank on the first page of Google. Open this now: 👇

Your path in marketing is never a straight line. I started in SEO with the big brands—Nike, Virgin, Tommy Hilfiger. It was a ride. Big names, big stakes. Seven years of agency life. Then I made a shift... now I help Web3 brands and tech startups turn SEO into their secret weapon. If you're thinking of jumping into SEO, here’s what you should know: Back in grad school, I had a crisis. Five years into a marketing degree, and I hated marketing. Branding felt like fluff. Advertising? Just chasing the next dollar. I thought, "Did I waste five years?" Not a fun call to have with your parents But then, a twist... A friend needed help at his agency. That’s where I found SEO. A tech geek’s dream. Websites, algorithms, rankings—it all clicked. And really left an impression. (Pardon the pun 👀) I tried every guide I could find. Soon, I was running SEO for his clients. But nothing lasts forever. I moved to London. Landed a spot at a top agency. My first client? Nike. Terrifying, sure. But I learned quick—big brands have the same SEO problems as small ones. They all need the same oil change. I went deep. Fashion, travel, tech—every niche. Virgin Atlantic, Calvin Klein... But after a while? I felt stuck. Like beating the same game level on repeat. I switched roles. Got a new angle. But soon enough, that wall showed up again. That's when I knew it was time to move on. Now, I’m channelling all that experience into Web3. Why Web3? It’s the same spark that led me to SEO—tech that’s changing the game. And Web3 brands need SEO to cut through the noise. The market’s exploding. New players every day. Standing out is survival. That’s why I’m offering SEO consultations for Web3 brands. I want to hear what you're building and help your business get found. I’ll give you my best advice on how to get found. DM me... let’s see how SEO can take you further.

Most migrations are just nerves disguised as tasks. Let’s say you’re moving domain. If you know the steps, you know the risks. You don’t really have a problem. It's just a process to manage. You can either: A) Plan everything—redirects, risks, contingencies. B) Launch and pray Google gets it right. I’ve seen more sleepless nights over migrations than mistakes made. If you mess up a migration, you can lose ALL your SEO traffic overnight. That’s why having SEO expertise during a site migration is so important. Too many treat SEO as an afterthought. You hear the nightmare stories—businesses looking for SEO help a month after the migration, once they notice a loss in traffic. By then, it’s too late. You’ve lost A LOT of SEO value if you didn’t follow a good approach from the start. In fact, every mistake teaches you something. It's the unknown that gets you. Every month I guide clients through this. Mostly about redirects. Often about rankings. Sometimes I’ll give them the exact steps to take. But in some cases, that is too easy. Sometimes the best thing I can do is make them face it. ... to plan. ... to wait. ... to check every redirect. ... to brace for the dip. … to ride it out. ... to see the recovery. … to not panic. … to learn. … to trust the process. That's what I had to do this time. I had to wait. ... to see the old domain lose its rank. ... to watch the new one slowly climb. ... to tell myself it’s all part of the process. ... to hold steady when the traffic was low. ... to breathe when the rankings returned. I doubted some steps, but as I write this with traffic flowing back, I know we’re okay. (My heart's still beating fast but that’s normal). The hardest part isn’t the migration itself. It’s handling the wait. We launch and face what comes. Then we adapt. Because one wrong step won't kill you. But not knowing what to expect will.

Most people start by creating content without a clear plan. They push out blog posts, hoping for clicks and traffic. But when it comes to driving serious SEO results? They struggle. But me? I’ve built strategies that rank new sites in predictable time. How? How does a brand-new website optimized by me Compete in the SEO field? Simple. I make sure the content works for the audience and Google. Let’s break it down. Most people don’t even track their SEO performance effectively. Their approach looks something like this: ➠ Write a blog post on a random topic. ➠ Publish it without checking for keyword relevance. ➠ Wait, hoping it magically ranks on Google. (Hint: it won’t get the results they want) No wonder their traffic stays flat. Here’s what needs to happen instead. I’m going to use an analogy to explain SEO: ➠ You build a house. ➠ You want guests. ➠ But you don’t tell anyone about the house. ➠ Few people visit. ➠ You wonder why it’s empty. ➠ You put up signs to guide them. ➠ Suddenly, the place is packed. What do I mean by that? SEO is like putting up those signs. You need to direct people to your content. People won’t just come to your website. You need to show up where they are searching. So how do we make sure we appear in those searches? We start with the right foundation. ➠ Do keyword research. ➠ Create content that solves real problems. ➠ Set up Google Analytics and Search Console. With this strategy, I’ve helped my clients grow their sites from zero traffic to thousands of monthly visitors. And with that, If you found this breakdown helpful, Bookmark + follow for more.

Today, I hit 1,000 followers on X! 🎉 Two years ago, I started with: - No clear plan - A love for Web3 - A corporate Web2 job Now, I have: - 1,003 followers - A strong Web3 community - A lot of Web3 projects I've worked with It proves that staying consistent pays off. “I’ll keep giving value to those who believe in me.” This journey isn’t just about me. That’s never been the goal. I want to help my community grow too. - Better SEO results - More organic traffic - A thriving Web3 space Simple actions + daily effort = Big results. Let’s keep building together. Thank you to everyone who’s been a part of this.

994 Followers! It’s funny... Started 2 years ago. Remember so many from back then. So many things have changed—back then, it was Twitter, now it’s X.😅 Most aren’t active anymore. The Web3 community is incredible. It was, and it still is. Working with Web3 clients. Helping with their SEO. Helping to increase their organic traffic. And I’m just 6 away from 1,000! It’s proof that consistency matters, that I’ve given value to some of you. Grateful for all of you! Thank you all!🙏

I remember when you could buy pizza with Bitcoin 👀

“AI or human-written content?” That’s the wrong question. Let’s say you’re hiring content creators. You ask for samples. Most look the same—generic, AI-generated fluff. Then you see one that stands out—real quality. Why? Because it’s not about choosing AI or not. It’s about knowing how to integrate AI into an expert’s workflow. The others rely on AI to do the work. But if you blend AI with real expertise, your content doesn’t just look good—it feels different. It connects. It stands out. It gets chosen. AI alone won’t make you stand out. But smart integration? That’s where the value is. (Pictured below: My workflow. You might want to rethink yours.)

SEO isn’t just about keywords. It’s a bridge. A bridge that connects your content to the people who need it.

Today, I hit 1,000 followers on X! 🎉 Two years ago, I started with: - No clear plan - A love for Web3 - A corporate Web2 job Now, I have: - 1,003 followers - A strong Web3 community - A lot of Web3 projects I've worked with It proves that staying consistent pays off. “I’ll keep giving value to those who believe in me.” This journey isn’t just about me. That’s never been the goal. I want to help my community grow too. - Better SEO results - More organic traffic - A thriving Web3 space Simple actions + daily effort = Big results. Let’s keep building together. Thank you to everyone who’s been a part of this.

I managed SEO strategy for brands like Nike, Tommy Hilfiger and Virgin Atlantic for the past 7 years Now I help Web3 brands make SEO a core channel for customer acquisition If you plan to pursue a similar path, you won’t want to miss this: As a post-grad marketing student, I found myself in the unenviable position of realizing that marketing probably wasn't for me. Branding felt too fluffy and advertising was too focused on making a quick buck. I spent five years paying to learn marketing and still didn’t know what to do with my life… I was not excited to have that conversation with my parents 😅 Luckily, a friend started his own agency and needed help. That’s when I first came across SEO, and I’m so glad I did! As a tech geek, optimizing websites for Google felt like the coolest marketing I’d ever heard of! I quickly dove into all the guides and articles I could find and was soon managing my friend’s client websites. But that position was never meant to last forever. I moved to London and landed a job at a premium agency. My first client? Nike. Yeah, it was intimidating at first. But I realized the big names have the same SEO issues as smaller brands. I guess even a Ferrari needs an oil change every once in a while. I managed the SEO strategies for brands like Virgin Atlantic, Tommy Hilfiger, Calvin Klein and countless others. I spent years working in every sector from fashion and skincare to travel and tech, learning everything I could. But eventually, I hit a wall. I stopped learning. I felt stuck. Imagine playing the same video game level over and over. That's how my job started to feel. So I switched roles in the company to shake things up. Cool for a bit, but the same feeling came back. That's when I knew it was time for another change. Now I leverage my SEO expertise to help Web3 businesses grow. Why Web3? The same love of technology that drove me to SEO is fueling my work in Web3. SEO is the best way to stand out as an authority to users actively looking for your services. And Web3 businesses will need this differentiation to grow, especially since we’re going mainstream and new competitors flood the market everyday. So if you’re wondering how SEO can help your business, you’re in luck! I’m offering free SEO consultations to Web3 brands over the next few weeks. I want to learn what you’re building, and in exchange I’ll answer your SEO questions and help however I can! DM me now to learn more!

If you want to rank higher, consider this: 1/ Focus on long-tail keywords 2/ Think specific, like "best vegan restaurants in San Francisco" 3/ Create long-form content around these searches 4/ Address the search intent behind them 5/ Optimize and update regularly Target niche terms. Because targeting niche terms... Gets you that steady, organic traffic.

“AI or human-written content?” That’s the wrong question. Let’s say you’re hiring content creators. You ask for samples. Most look the same—generic, AI-generated fluff. Then you see one that stands out—real quality. Why? Because it’s not about choosing AI or not. It’s about knowing how to integrate AI into an expert’s workflow. The others rely on AI to do the work. But if you blend AI with real expertise, your content doesn’t just look good—it feels different. It connects. It stands out. It gets chosen. AI alone won’t make you stand out. But smart integration? That’s where the value is. (Pictured below: My workflow. You might want to rethink yours.)

994 Followers! It’s funny... Started 2 years ago. Remember so many from back then. So many things have changed—back then, it was Twitter, now it’s X.😅 Most aren’t active anymore. The Web3 community is incredible. It was, and it still is. Working with Web3 clients. Helping with their SEO. Helping to increase their organic traffic. And I’m just 6 away from 1,000! It’s proof that consistency matters, that I’ve given value to some of you. Grateful for all of you! Thank you all!🙏

The easiest way to rank for keywords is to go long-tail That means diving deeper into specific types of AI prompts and chatgpt tips For example, I'd consider "AI prompts for digital marketers" or "chatgpt tips for SEO keyword research" Something along those lines

Most migrations are just nerves disguised as tasks. Let’s say you’re moving domain. If you know the steps, you know the risks. You don’t really have a problem. It's just a process to manage. You can either: A) Plan everything—redirects, risks, contingencies. B) Launch and pray Google gets it right. I’ve seen more sleepless nights over migrations than mistakes made. If you mess up a migration, you can lose ALL your SEO traffic overnight. That’s why having SEO expertise during a site migration is so important. Too many treat SEO as an afterthought. You hear the nightmare stories—businesses looking for SEO help a month after the migration, once they notice a loss in traffic. By then, it’s too late. You’ve lost A LOT of SEO value if you didn’t follow a good approach from the start. In fact, every mistake teaches you something. It's the unknown that gets you. Every month I guide clients through this. Mostly about redirects. Often about rankings. Sometimes I’ll give them the exact steps to take. But in some cases, that is too easy. Sometimes the best thing I can do is make them face it. ... to plan. ... to wait. ... to check every redirect. ... to brace for the dip. … to ride it out. ... to see the recovery. … to not panic. … to learn. … to trust the process. That's what I had to do this time. I had to wait. ... to see the old domain lose its rank. ... to watch the new one slowly climb. ... to tell myself it’s all part of the process. ... to hold steady when the traffic was low. ... to breathe when the rankings returned. I doubted some steps, but as I write this with traffic flowing back, I know we’re okay. (My heart's still beating fast but that’s normal). The hardest part isn’t the migration itself. It’s handling the wait. We launch and face what comes. Then we adapt. Because one wrong step won't kill you. But not knowing what to expect will.

“Good luck getting traffic without spending on ads,” - A typical comment from those who don’t believe in SEO. As an SEO strategist for 8+ years. I am always focused on quick wins and rankings. And it always leads to great results. But it wasn’t always easy. In the beginning, SEO was a challenge—learning the ropes, testing strategies, and figuring out what truly works. Fast forward a bit. The strategist became a traffic builder. A traffic builder who gets organic results. Because successful SEO isn’t about shortcuts. It’s about having a clear strategy and consistent effort. I’ve worked with brands like Nike and Tommy Hilfiger, helping them improve their SEO game. Because a clear strategy became high traffic, leads and conversions. And I’m thankful for those early challenges that shaped this path. Here’s how you can drive consistent organic traffic: 1. Identify keyword opportunities: Look for “quick win” keywords where you can realistically rank. Or focus on low-competition, high-intent phrases. 2. Create a content plan. Map out content around those keywords. Target 1-5 keywords per post. 3. Write the content and publish. Focus on relevance, authority, and user intent. Content that speaks directly to your audience. 4. Monitor and optimize. Track rankings, traffic and conversions. Use data to refine and boost performance. 5. Improve over time. Optimize old pages. Update with fresh insights. Watch the traffic grow. Too many get stuck in traffic loops without real growth. It’s much smarter to build traffic first, validate your strategy and then scale. Ready to see where your SEO stands? I’ll review your site’s performance and find key opportunities. We’ll focus on your top priorities and create a plan for growth. Let’s connect.

I ran SEO for Nike, Tommy Hilfiger, and Virgin Atlantic. Now, I focus on Web3. I don’t: - want to be stuck in a comfort zone -want to stay in the corporate world I do: -want to capture new opportunities - want to help tech companies grow Ask yourself what excites you beyond the routine. This changes your direction. And opens up new opportunities. Opportunities with meaning. A journey that’s worth taking.

A lot of traffic is good... but the right strategy? That’s where the ROI is.

Exciting times in the world of SEO 👀 AI Overviews already rank 1st for most search terms, and Google is only doubling down on this trend. That's why I'm creating a new guide on AI SEO, aka GEO (Generative Engine Optimization). Reach out if you're interested in a sneak peek🫡

The best way to build backlinks? Start with the right moves. Partnerships. Guest posts. Real connections. Authority grows from these. The first 20 links? They come easy when you know the game.