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She said Yes 💍🥺 To say I was nervous is an understatement… I snuck into Morocco where she was on holiday with her family - she thought I was in Europe - and surprised her when she thought she was meeting her fam for dinner. 10 years ago, I didn’t really understand the concept of marriage - but when you meet the right person, a lot of things start to make sense ❤️

Brain expert Louisa Nicola, who's worked with NBA stars, showed me this simple exercise that she believes ANYONE can do to boost their cognitive reserve…

i cannot believe what I'm reading about Liam Payne absolutely heartbreaking

When I sat down with CIA whistleblower John Kiriakou, I asked him if he thought Jeffrey Epstein was a spy. This is what he had to say… 👇🏾

My Nigerian mother and my English father modelled hard work in a way that I never understood growing up. My dad worked a full time job late into the evening and when his work was done, he would go and join my mum at her job in a small, hot, fast-paced restaurant kitchen until the early hours of the morning. They came home when I was asleep and went to work when I was asleep. When my mum left the restaurant, she opened a corner shop called KJS and would work all day and all night. She would end up sleeping in the back room of the corner shop on a bag of rice because local kids would break in, steal things and vandalise the shop because she was pretty much the only black women in the area. My dad again, would finish his full time job, and go straight to my mum’s shop and help her until late into the night. The most remarkable part of this, isn’t just the fact that they worked 7-days a week to provide for their family. It was their attitude towards their work. They never ever described or viewed what they did as hard work. I never ever heard them complain even once about "working hard". They seemed to view work as the ultimate privilege, honour and opportunity. The older I’ve gotten, the more I’ve realised that they were my biggest professional inspirations and influence - not because they gave me profound advice like some parents do, but because they set a profound example without needing to say a word - one that has enabled me to pursue my own dreams with a level of focused gratitude that I wouldn't have had otherwise. "My parents were tasked with the job of survival and I with self-actualisation. What a luxury it is to search for purpose, meaning, and fulfilment." - Bo Ren

Could this be the next Prime Minister of Canada? Recently, I’ve been finding myself up all night trying to figure out what the hell is going on in the world and if we're on the verge of World War III… So, today I’m sitting down with Pierre Poilievre who is the leader of Canada's Conservative Party and Leader of the Opposition. He became one of the youngest MPs elected to Canadian parliament and has spent 2 decades fighting for working class people and fair opportunities. Pierre told me that he’s on a mission to make Canada the freest and most affordable place in the world, and he’s not stopping until that happens. To give you more context on his background, Pierre was adopted at birth by two school teachers who struggled financially and ended up losing multiple homes which meant that they had to start again from nothing several times throughout his childhood. That experience shaped what he believes about work, money, and fairness. When speaking about his parents, he told me that they taught him that it doesn’t matter where you come from. It matters what you do. That belief is now at the centre of everything he’s trying to change.

Communication expert Jefferson Fisher showed me something I won’t forget... He calls it the string theory. When two people are talking, there’s an invisible string between them. If you check your phone, the string goes slack. Even just having it on the table breaks the connection. Here’s how he explained it 👇🏾

Antibiotics don’t work on viruses - which makes plant-based remedies more important than ever. I had Herbalist Simon Mills on The Diary Of A CEO recently because he challenges the way we think about treating illness. For cold and flu symptoms, he shared a simple one you can make at home that not only warms the body, but helps your system flush out waste. Here’s how it works, and why it might be worth trying next time you’re run down.

He’s sold over 100 million records, performed in front of millions, and been part of one of the most famous bands in history. Almost no one has achieved that. But today’s guest Louis Tomlinson has. At just 18, Simon Cowell chose him to be part of a new boy band called One Direction. Overnight, he was selling out stadiums all around the globe and breaking records. But then what followed was the band falling apart, having to build a solo career from scratch, and the unimaginable loss of his sister, Mum and bandmate Liam Payne. I haven’t seen Louis be this open and honest before - he spoke about how losing different loved ones leads to completely different kinds of pain.

If we're dating, I want to be your second priority. I want your first priority to be you, your ambitions, your life and your future, because my priority right now, is me and mine. Finding happiness and security alone, is crucial to finding it together.

32 years ago today I was born in Gaborone, in Botswana, Africa! Spending the day with my god kids and friends feeling full of love and gratitude! Thank you to everyone that supports our work for the most wonderful year 🙏🏾❤️

She said Yes 💍🥺 To say I was nervous is an understatement… I snuck into Morocco where she was on holiday with her family - she thought I was in Europe - and surprised her when she thought she was meeting her fam for dinner. 10 years ago, I didn’t really understand the concept of marriage - but when you meet the right person, a lot of things start to make sense ❤️

We’re taking The Diary Of A CEO to America for 2 months! 🇺🇸😳 Who should I have on the show while we’re there? 👀

Absolutely mad. The Diary Of A CEO is Apple’s most followed show, Most downloaded show and Most shared episode of 2022!!! Thank you to everyone that tunes in - it’s hard to understand, but we’re truly grateful. Who should we have on the show in 2023?! 👀 Suggestions below👇🏾

Could this be the next Prime Minister of Canada? Recently, I’ve been finding myself up all night trying to figure out what the hell is going on in the world and if we're on the verge of World War III… So, today I’m sitting down with Pierre Poilievre who is the leader of Canada's Conservative Party and Leader of the Opposition. He became one of the youngest MPs elected to Canadian parliament and has spent 2 decades fighting for working class people and fair opportunities. Pierre told me that he’s on a mission to make Canada the freest and most affordable place in the world, and he’s not stopping until that happens. To give you more context on his background, Pierre was adopted at birth by two school teachers who struggled financially and ended up losing multiple homes which meant that they had to start again from nothing several times throughout his childhood. That experience shaped what he believes about work, money, and fairness. When speaking about his parents, he told me that they taught him that it doesn’t matter where you come from. It matters what you do. That belief is now at the centre of everything he’s trying to change.

Kamala Harris made history as America’s first female, first Black, and first South Asian Vice President. Today, she sits down with me for the longest interview she has ever had… Before becoming Vice President, she served as California’s Attorney General and later as a U.S. Senator. In a time when America feels divided and uncertain, Kamala told me I could ask her anything… and that’s what I did. We spoke candidly about the night she thought she’d won, a moment she says felt almost unreal comparing it to the loss of her mother.

2,000,000 strong on YouTube! 🫠 Thank you to our incredible community, team, guests and partners! We’re having the time of our life recording this show ❤️ Who should we have on The Diary Of A CEO next? If they appear in the next 20 episodes, I’ll fly you in to watch live!

🍾 Today I'm feeling really really grateful to hit 3,000,000 subscribers on YouTube! To be able to have these conversations with so many of my idols has been a dream that I absolutely never had. I wanted to share some unreleased data about the show👇🏾 ✅ This month the show will be downloaded more than 35 million times. ✅ It took us 6 months± to get 10,000 subscribers on YouTube! ✅ In the last 90 days we've added 1 million subscribers! ✅ For the first time ever more people in the USA watch DOAC than the UK! ✅ Our gender split on audio is 51% female / 49% male! ✅ Our gender split on YouTube is 52% male / 48% female! ✅ DOAC is the first podcast to stream on 9 major airlines, in UK prisons to young offenders & on BBC iPlayer! ✅ The DOAC team is 30± people strong & growing quickly! ✅ We have identical DOAC studios in London, New York & LA! (Viewers shouldn't know where I am!) Thank you so so much to anyone that’s given the show a chance, watched it and shared it! & to our incredible team who don’t get the credit they truly deserve. QUESTION IF YOU GOT THIS FAR: Who would you like to see me interview next? If we get that person I’ll invite you to come and watch!

life is so weird! Some years ago, in a Manchester bedroom, i started a podcast with a $100 microphone and called it The Diary Of A CEO... The idea was that i'd share some of the more personal things in my diary - that first episode got 40 subscribers on Apple. Most of them were my friends. Thankfully, two of my friends told me it wasn't as embarrassing as I thought it was, and told me to carry on. Today, about 6 years after bringing the show to YouTube, we hit 16,000,000 subscribers. This month we had 90 million± downloads/views (a new record for us), and added 600,000+ new subscribers to the show. no rational person looking at me sat in that bedroom at 3am, trying to figure out how to edit on garage band, using a sock as a pop-shield for the microphone, would have forecast any of this. i certainly did not. all of this has been so weird to me that it's mentally easier to just not think about it, and focus on the work... which is the decision we've always made and will continue to make In an industry dominated by American media giants, I'm really proud that a show founded in Britain by a team of now hundreds of Brits, many of them young people in their first job, can compete globally... And i'm reminded again what's possible with the right people, the right focus, a willingness to work very hard, (and some good fortune and timing). AND... i'm reminded again of the power of the creative industries in the UK. FLIGHTSTORY, our media company behind The Diary Of A CEO and a growing slate of other shows, just finished its 25,000 sqft campus in central London and is expanding in the US. We're hiring like crazy - so please get in touch if you're looking for a job! We're looking for everything from software engineers, creatives, C-suite level execs and more! To the audience who show up week after week, thank you so much for handing me one of the great, unexpected, privileges of my life! ok, back to work!

Today I sit down with the former Prime Minister of the UK, Boris Johnson for his first long form podcast. He was the 55th Prime Minister, the country’s leader through 3 of the biggest crises of the last century; Brexit, Covid and the war in Ukraine. He is one of the most polarising figures of British Political History. As a podcaster, these conversations aren’t easy - they’re not the ones I enjoy having the most. But they are important as they shed light on the inner workings of the people and systems that govern us. Today on The Diary Of A CEO, we cover: • How his turbulent childhood created a gap in his self esteem. • How is mother being sent to a psychiatric facility when he was 10 changed him. • He reveals details of his personal life and family. • Why he adopted a unique political persona. • He explains that government is and has always been corrupt. • How David Cameron told him that he would ‘f*ck him up, forever’ and tried to bribe him. • Why he thinks that COVID was a lab accident. • His updated view on the ‘Party Gate’ scandal. • He admits to not having a plan for Brexit. • Why he thinks his lockdown measures were ‘bonkers’.

What is it like to grow up in one of the most talked about families in the world? Well, today’s guest is Ivanka Trump - someone who’s lived much of her life in the public eye, from childhood through business, and all the way to the White House. From a young age, her life was anything but normal. She grew up surrounded by media attention and moments that most people could never relate to. At just nine years old, she was dealing with reporters outside her school during her parents’ divorce - an experience she says shaped how she saw trust and the world around her. As she got older, that pressure didn’t go away. She built a career in real estate before stepping into government and working at the highest level during one of the most intense political periods in recent history. I found myself coming back to something we discussed around how living under that kind of scrutiny forces you to get really clear on who you are, because if you don’t, the world will define it for you. And a lot of this conversation comes back to that idea. Being intentional with your time and your decisions, and even what you allow into your mind, because without that, it’s very easy to get pulled in a direction that isn’t really yours. I wanted to know: - How do you grow up under constant public scrutiny? - What does pressure actually do to a person over time? - How do you know who to trust when you’re in the spotlight? - What is power really like behind closed doors? There’s a moment where she reflects on how, for a long time, protecting herself meant building walls and not trusting people, but over time she realised those same walls can stop you from having real connection. Let me know your thoughts after watching this one.

this is probably an unexpected opinion coming from me... entrepreneurship is over-sold and self-awareness is under-sold 👇🏾 The not so popular truth is, most people would be happier with a good salary than a successful startup. But social media continues to push a generation to optimise for lives they don't actually want. Entrepreneurs like me get a lot of likes and followers when we tell people to quit their jobs and chase their dreams. But here is the context that we nearly always miss👇🏾 Entrepreneurship can be really really boring - you will have to do things you do not enjoy. You will deal with big, hard, stressful problems, every day - including bank holidays, christmas and any other time off - for years. If you're lucky enough to be successful, the problems will get bigger, not smaller. You will not have one boss. You will have hundreds - every customer, every investor, every employee. You will answer to them 24/7. You will probably work 3x the hours you do now, have 10x the stress and a tiny probability of significant success. A recent survey found 87.7% of founders deal with at least mental health issues. That's not a bug. It's a feature of entrepreneurship. You'll see your kids less. You'll probably earn less (for years, maybe forever). You will probably pay yourself last and as little as possible. You'll struggle to switch off. Forever. Your phone will probably become a prison. And here's the punchline: If you succeed, it all gets harder. More money = more complexity. More growth = more anxiety. More success = more people depending on you. In life, when you find yourself following someone else's playbook, you are at risk of winning someone else's prizes. All I'm saying is be intentional. I'm not AGAINST entrepreneurship, I'm FOR self-awareness. Truth "wealth" is probably👇🏾 ✅ Knowing what game you want to play and why ✅ Having the courage not to play other people's games ✅ Understanding your real strengths and weaknesses ✅ Designing within them, not against them Happiness is not about the structure, the social media post or the story. Happiness is about alignment. Building a life that's aligned to whoever you are! This does the beg the question, why do I do it? If I'm honest, the answer is probably....I don't know. It's probably some blend of lower t trauma, my inability to fit inside normal structures like school and conventional work-places (I was fired a few times), my adhd brain that makes working on something for 14 straight hours feel like 7 minutes and some childhood self-esteem issues. Whatever the reason, this is who I am and what works for me. This is the weird way I make myself happy and fulfilled. To someone that is not me, it would probably feel like torture. And to me, their life would probably feel like torture. And that’s the thing… when you create a life that feels like home to you, it will probably look like hell to tourists. Please know what you are not!

🚨 ANNOUNCEMENT: Today I’m excited to announce we’ve closed a major investment to build the Disney of the creator economy! In 2017, on my way home from work I picked up a $100 mic from the Apple Store, went home, plugged it into GarageBand, opened my diary and started talking about the things inside it. I edited the episode (terribly) and published it as a podcast called “The Diary Of A CEO”. That decision changed the course of my life… 💡 That’s the day I became a “creator”. It cost me $100 and a laptop to start my own show and build my own audience in 2017. Thirty years earlier, in 1992 when I was born, I would have needed millions in funding, a warehouse full of broadcast equipment, and - most expensively - permission from network executives who controlled the only distribution channels that had any reach! WE NO LONGER NEED PERMISSION TO CREATE! 👊🏾 A seismic shift is underway in the “attention economy” and I don’t think most people realise how profound it is... When attention shifts from institutions to creators, everything shifts: how elections are won (as we saw in the last US election cycle), how society is shaped, how companies are built (funds are now investing in distribution not ideas), and how capital is allocated (we’re seeing the rise of creator-investors / funds). The new centre of gravity is not the institution, it’s the individual creator. 🏰 For the last century, companies like Disney demonstrated the power of a single piece of intellectual property. 🐭 They built a global empire by taking a character like Mickey Mouse and building a universe around him - films, theme parks, and merchandise. 💸 This created a flywheel of immense, compounding value which changed the course of the last century. We are building the modern version of this model. But in our world, the IP is not a fictional character. The Creator is the new franchise. Our mission is to turn individual creators into global brands with the same scale and impact as Disney - but in the modern internet era. We focus on three core pillars: Creator Media (like The Diary Of A CEO), Creator Ventures (their products and companies), and the Creator Technology (like Flightcast) that powers it all. We’re already powering some of the world’s most exciting creators and today we're announcing a major 8-figure strategic investment into Steven . com at a $425m valuation that brings some of the world's most forward-thinking investors and many of my favourite founders on board to build this future with us! Thank you to all of you for the support and encouragement over the years ❤️ and to my 100+ colleagues who are building this future alongside me. If you want to join us on this mission, please let me know below! 👇🏾