Get live statistics and analysis of Martin Erlic's profile on X / Twitter

Roll by the olive mill. Say what’s up to the girls pressing the oil. Pick up a Bottle and Dip back to the crib. The Rest is Up to You………….

3k following17k followers

The Thought Leader

Martin Erlic is a fearless truth-teller and cultural commentator who dives deep into historical trauma, food myths, and societal trends with a no-nonsense style. His engaging storytelling and well-researched insights challenge mainstream narratives, rallying a dedicated tribe of inquisitive followers. Expect a mix of biting social critique, personal anecdotes, and unfiltered takes that demand attention.

Impressions
187.7k-951
$35.19
Likes
1.6k
61%
Retweets
48
2%
Replies
153
6%
Bookmarks
866
32%

Top users who interacted with Martin Erlic over the last 14 days

@marc_louvion

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1 interactions
@MrAlchemeister

He who desires, but acts not, breeds pestilence. Dionysian.

1 interactions

Martin’s tweet count is so astronomically high, it looks like he’s single-handedly keeping Twitter’s servers from going idle—either that or he’s trying to win a world record for digital nagging.

Spearheading early awareness around the dangers of seed oils and influencing a broad wave of food and health discussions, he established himself as the original voice in a now booming niche, despite mainstream co-option.

To illuminate overlooked truths and provoke critical thinking by blending lived experience, historical context, and sharp cultural analysis, ultimately inspiring others to question accepted wisdom and embrace authentic knowledge.

Martin values intellectual honesty, historical memory, and the power of genuine tradition over commercialized fads. He believes in resilience through knowledge sharing and critiques superficial trends that mask deeper societal issues.

His ability to craft compelling narratives backed by data shines across a massive volume of tweets, creating a rich repository of nuanced discussion that captivates and educates audiences. Martin’s persistence and originality set him apart as a pioneer in his niche.

His dense, often sardonic style may alienate casual readers and those seeking lighter content, while his prolific tweeting risks overwhelming followers or diluting key messages amidst volume.

To grow his audience on X, Martin should focus on curating his top impactful content into thematic threads that distill complex ideas into digestible stories. Engaging with emerging influencers via meaningful conversations and occasional multimedia posts (videos/podcasts) would expand reach without compromising his authenticity.

Fun fact: Despite warning against modern seed oils for years, Martin watched his insights get co-opted by startups and influencers, becoming a 'funded parody' of his original movement—proving ahead of his time can be a lonely place.

Top tweets of Martin Erlic

I was talking to a friend who grew up in Yugoslavia. He’s about ten years older than me and recently moved back to Serbia. What struck me about his recounting of the years just before the war began was the sense of banality, a kind of timelessness. Despite all the vitriol, it didn’t really feel like anything was going to happen right away. But what set off the Homeland War—the conflict between the new Croatian state and Yugoslavia—was a single bus attack. A group of Serb paramilitaries opened fire on Croatian police officers near Pakrac, killing several and wounding others. That moment lit the fuse. From there, everything erupted. The war turned brutal very quickly, with civilians swept into atrocities. Imagine being raped in your own bedroom, beheaded in front of your family in the garden. Grenades thrown through your window, your bones later collected and dropped into a village well. And when I see a young woman today mocking the death of someone she disagrees with, or speaking with ambivalence about an assassination, I can’t help but think she has no idea how fast things can change. She doesn’t know that violence, once unleashed, doesn’t stay contained. I feel sorry for her, and for people like her, because they don’t realize what may be coming. The truth is, it’s almost impossible to imagine. The shift happens too fast, the violence too unforgiving and traumatizing. The pain lasts generations. I see it even in my own family. My grandparents still pinch pennies, mistrust everyone, swear that people are out to rob them. That fear has been passed down, and it lingers. If Americans speak with such disdain for people they disagree with, they should be prepared to endure these traumas too, for themselves, and for their families, for decades to come.

293k

> be me > 2017 > just a guy selling real olive oil online > warning everyone about seed oils > linoleic this, lipid peroxidation that > people think I’m insane > “you mean like… canola?? lol” > write threads, post studies, make memes > friends start ghosting me after I rant at dinner > keep going > slow trickle of weirdos start following > 2021 > biofuel industry collapses again > ex-biodiesel execs suddenly reappear > microinfluencers start parroting my takes > unoriginal memes, zero sourcing > see my exact charts reposted with compression artifacts > they’re going viral > weird startup bros start following me > dig through my timeline > one even DMs: > “bro we love your stuff, just doing some research 👀” > months later they launch a synthetic 'cultured' oil from lab yeast > claim it’s the solution to the seed oil problem > backed by VC money from biodiesel failures > then suddenly — beef tallow everywhere > TikTok girls deep frying Oreos in it > gym bros making skincare with it > nutritionists saying it “heals the mitochondria” > Whole Foods starts selling $29 jars of it next to ghee > mfw beef tallow absorbs more carotenoids, toxins, metals, pesticides > mfw no one read the 1992 oxidation tables > mfw normies are being interpolated in real time > I’m still selling real olive oil > pure, uncut, first-press truth > they’re out here selling rendered supermarket suet in dropper bottles > media eats it up > RFK quoting my lines on CNN, no attribution > Netflix doc features 3 TikTokers and some guy who invented "nose-to-tail mayo" > mfw they mined my account like it was a lithium deposit > mfw they ignored me once it became profitable > mfw the movement I started is now a funded parody > I was the root > they grew the tree > and then chopped me for mulch

329k

You might be familiar with the idea that seed oils aren't the best for your health. But have you ever delved into the reasons behind it? Seed Oil: A Short Introduction Seed oils, contrary to popular belief, aren't a traditional part of our diet. For the majority of human existence, our ancestors thrived on consuming animal fats, or oils derived from fruits such as olives and coconuts. It wasn't until the dawn of the industrial revolution that we developed the means to extract oil from seeds. One of the earliest seed oils to make an appearance was cottonseed oil. Initially, cottonseeds were considered a useless byproduct. However, once the machinery capable of extracting oil from them was invented, cottonseed oil found applications as lamp fuel and machinery lubricant. Indeed, the oil now used in kitchens worldwide was once the very substance keeping engines running smoothly. It was only a matter of time before companies began marketing it as a culinary staple. The Dark Side of Seed Oils Modern American diets see an intake of about 5 to 6 tablespoons of seed oils per day, an amount that would be impossible to obtain naturally. For instance, one would need 98 ears of corn for 5 tablespoons of corn oil, or 2,800 sunflower seeds for the same quantity of sunflower oil. The production process of seed oils is a chilling dance of industrial manipulation and chemical intervention. Consider Canola Oil: • The seeds are initially crushed to procure the oil, which is thick and sticky. To resolve this, hexane, a neurotoxin, is used to thin it out. • The degummed oil is then subjected to high temperatures of over 450° F, resulting in rancidity. • The rancid oil emits an unpleasant odor, which is concealed using sodium hydroxide, a carcinogenic substance. • Once the oil has been made neurotoxic, rancid, and carcinogenic, it is bleached to achieve a clear, appealing look. This is the uncensored truth. Without the deodorizing and bleaching, the oil would be so unpalatable in appearance and smell that no one would consider consuming it. Yet, after all these transformations, it ends up in a vast range of our foods. But that's just the tip of the iceberg. The high temperatures used in the production of seed oils lead to significant oxidation. Seed oils like canola, soybean, and sunflower are particularly prone to oxidation due to their high polyunsaturated fat content. The food we eat becomes a part of us. When we consume these highly oxidative fats, they integrate into the lipid layers of our cell membranes. This can lead to numerous health complications and is a major reason why consumption of seed oils can increase susceptibility to sunburn. There's a whole lot more to the seed oil saga, but I'll leave it here for now. It's a topic so broad and deep, one could easily write a book on it. If you're up for digging deeper into the universe of harmful and beneficial fats, why not tag along and follow me? In the meantime, you might find seedoils.com useful. It's a treasure trove of information on this subject.

111k

I hope one day an anthropologist studies this phenomenon, the emergence of the alternative health community on Twitter. It’s at once fascinating and bewildering. It all started around 2016 or 2017, when this sudden “awakening” seemed to sweep across the internet. People began talking about the food industry, pharmaceuticals, toxins, seed oils, all of it. But why then? Why not ten or twenty years earlier? Here’s the truth no one wants to admit: there was no great awakening. What happened was e-commerce became standardized. For the first time, you could deploy an app that processed payments through Stripe. Third-party logistics and fulfillment centers became plug-and-play. Around 2016, that entire backend infrastructure fell into place and right after that, you see an explosion of heterodox health ideas. Everything is downstream from supply chains. It’s not that people suddenly threw off their chains and rebelled against the modern world. People have been doing that forever. What changed was the ability to monetize it. The hyper-personalization of logistics meant anyone could now sell anything without renting warehouse space, signing shipping contracts, or managing inventory. Ten years ago, to start a business selling some “miracle” skin cream laced with copper or claiming to detox your liver, you needed capital, reputation, and real skin in the game. You needed warehouse space, batch shipments, carrier deals, and steady demand built over years. Now you can just make things up on the internet. If you’ve got the appetite for lying, a high enough ego, and a narcissistic streak, you can sell to the world. Instantly. There’s no ceiling. The entire “awakening” was a supply chain phenomenon. Nobody really woke up. They just realized how easy it had become to profit from the illusion of truth.

73k

Most engaged tweets of Martin Erlic

I was talking to a friend who grew up in Yugoslavia. He’s about ten years older than me and recently moved back to Serbia. What struck me about his recounting of the years just before the war began was the sense of banality, a kind of timelessness. Despite all the vitriol, it didn’t really feel like anything was going to happen right away. But what set off the Homeland War—the conflict between the new Croatian state and Yugoslavia—was a single bus attack. A group of Serb paramilitaries opened fire on Croatian police officers near Pakrac, killing several and wounding others. That moment lit the fuse. From there, everything erupted. The war turned brutal very quickly, with civilians swept into atrocities. Imagine being raped in your own bedroom, beheaded in front of your family in the garden. Grenades thrown through your window, your bones later collected and dropped into a village well. And when I see a young woman today mocking the death of someone she disagrees with, or speaking with ambivalence about an assassination, I can’t help but think she has no idea how fast things can change. She doesn’t know that violence, once unleashed, doesn’t stay contained. I feel sorry for her, and for people like her, because they don’t realize what may be coming. The truth is, it’s almost impossible to imagine. The shift happens too fast, the violence too unforgiving and traumatizing. The pain lasts generations. I see it even in my own family. My grandparents still pinch pennies, mistrust everyone, swear that people are out to rob them. That fear has been passed down, and it lingers. If Americans speak with such disdain for people they disagree with, they should be prepared to endure these traumas too, for themselves, and for their families, for decades to come.

293k

> be me > 2017 > just a guy selling real olive oil online > warning everyone about seed oils > linoleic this, lipid peroxidation that > people think I’m insane > “you mean like… canola?? lol” > write threads, post studies, make memes > friends start ghosting me after I rant at dinner > keep going > slow trickle of weirdos start following > 2021 > biofuel industry collapses again > ex-biodiesel execs suddenly reappear > microinfluencers start parroting my takes > unoriginal memes, zero sourcing > see my exact charts reposted with compression artifacts > they’re going viral > weird startup bros start following me > dig through my timeline > one even DMs: > “bro we love your stuff, just doing some research 👀” > months later they launch a synthetic 'cultured' oil from lab yeast > claim it’s the solution to the seed oil problem > backed by VC money from biodiesel failures > then suddenly — beef tallow everywhere > TikTok girls deep frying Oreos in it > gym bros making skincare with it > nutritionists saying it “heals the mitochondria” > Whole Foods starts selling $29 jars of it next to ghee > mfw beef tallow absorbs more carotenoids, toxins, metals, pesticides > mfw no one read the 1992 oxidation tables > mfw normies are being interpolated in real time > I’m still selling real olive oil > pure, uncut, first-press truth > they’re out here selling rendered supermarket suet in dropper bottles > media eats it up > RFK quoting my lines on CNN, no attribution > Netflix doc features 3 TikTokers and some guy who invented "nose-to-tail mayo" > mfw they mined my account like it was a lithium deposit > mfw they ignored me once it became profitable > mfw the movement I started is now a funded parody > I was the root > they grew the tree > and then chopped me for mulch

329k

I hope one day an anthropologist studies this phenomenon, the emergence of the alternative health community on Twitter. It’s at once fascinating and bewildering. It all started around 2016 or 2017, when this sudden “awakening” seemed to sweep across the internet. People began talking about the food industry, pharmaceuticals, toxins, seed oils, all of it. But why then? Why not ten or twenty years earlier? Here’s the truth no one wants to admit: there was no great awakening. What happened was e-commerce became standardized. For the first time, you could deploy an app that processed payments through Stripe. Third-party logistics and fulfillment centers became plug-and-play. Around 2016, that entire backend infrastructure fell into place and right after that, you see an explosion of heterodox health ideas. Everything is downstream from supply chains. It’s not that people suddenly threw off their chains and rebelled against the modern world. People have been doing that forever. What changed was the ability to monetize it. The hyper-personalization of logistics meant anyone could now sell anything without renting warehouse space, signing shipping contracts, or managing inventory. Ten years ago, to start a business selling some “miracle” skin cream laced with copper or claiming to detox your liver, you needed capital, reputation, and real skin in the game. You needed warehouse space, batch shipments, carrier deals, and steady demand built over years. Now you can just make things up on the internet. If you’ve got the appetite for lying, a high enough ego, and a narcissistic streak, you can sell to the world. Instantly. There’s no ceiling. The entire “awakening” was a supply chain phenomenon. Nobody really woke up. They just realized how easy it had become to profit from the illusion of truth.

73k

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