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The South China Morning Post brings you news and analysis about Hong Kong, China and the rest of Asia. Get our app: sc.mp/app_t

296 following995k followers

The Thought Leader

The South China Morning Post stands at the forefront of reporting on Asia with sharp analysis and engaging content. By dissecting complex issues in Hong Kong and China, they are shaping public discourse and demonstrating why thought leadership matters. With a wealth of experience tweeting over 400,000 times, they're not just observers; they're influential narrators of the news landscape.

Impressions
394.7k48.3k
$73.98
Likes
73473
56%
Retweets
24714
19%
Replies
199-4
15%
Bookmarks
13112
10%

With 411,258 tweets, the South China Morning Post is like that friend who never stops talking about current events at a party—you're grateful for their insights but sometimes just wish they'd take a breath and let someone else chime in!

One of their biggest wins has been the viral success of the tweet regarding Indonesians protesting against changes to election law, showcasing their ability to connect significant global movements to their audience in a compelling manner.

To provide nuanced, insightful coverage that informs and empowers the public regarding critical issues affecting Hong Kong, China, and Asia at large.

A firm belief in the power of informed discourse and the importance of transparency in journalism, they uphold the values of accuracy, integrity, and public accountability in the media.

Their strength lies in their ability to distill complex geopolitical issues into concise, engaging narratives that resonate widely with audiences and spark important conversations.

One potential weakness could be occasional over-reliance on analytics metrics that might obscure the human element of journalism, leading to a focus more on data rather than storytelling.

To grow their audience on X, they should consider leveraging multimedia content such as infographics and short videos that break down complex news stories visually, enhancing engagement and reach while keeping their brand of analysis fresh and accessible.

Fun fact: They’ve managed to tweet an astonishing 411,258 times, proving that when it comes to news, they're always on the pulse (or perhaps just on a propelled autopilot).

Top tweets of South China Morning Post

Most engaged tweets of South China Morning Post

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