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Is your business losing cash with Google Search Ads without knowing? Dive into my Free 22-Point Checklist for Search Campaigns. Google rep will never tell you this: 🔲 #1 | Define KPIs It's essential to define your goal before you start. What do you want to achieve with your campaign? 🔲 #2 | Review Conversion Actions Test and debug your conversion tracking before you run a new campaign. Are your tags active and firing correctly? Do you have server-side tagging and GA4 imports in the account? 🔲 #3 | Set micro and macro conversions Use micro conversions to get detailed insights from your campaign. Go beyond the basics because the one with the most data wins. Also, set your macro conversion - the most crucial conversion you want to optimize for. 🔲 #4 | Use only one primary conversion action If a purchase is your macro conversion, set this conversion action as primary. All others should be secondary. 🔲 #5 | Select a campaign-specific goal If purchase is your goal, set and optimize your campaign for this specific goal. If you want to collect leads, set and optimize your campaign for this specific goal. But don't mix the two. 🔲 #6 | Create one ad group per creative theme With a well-structured website, you can use categories to find your creative themes. If you don't, try to use one ad group per theme and a unique landing page. 🔲 #7 | Configure daily budget What is your goal? Is your budget big enough for the search volumes you want to target? Check the keyword volumes and avg. CPC. Then set your daily budget accordingly. 🔲 #8 | Select a bidding strategy Start with Maximize Conversions if you don't have historical data. Once you gather enough conversion data, switch to tCPA or tROAS. 🔲 #9 | Select proper location settings I prefer to select the Presence option. Use Presence or Interest if it makes sense for your business. If I do business only in Germany and want only German customers. I wouldn't want people from France traveling to Germany to see my ads. 🔲 #10 | Select the correct location This one is obvious. If you sell in Croatia only, set the location to Croatia. 🔲 #11 | Select the proper language I recommend you select the language that matches your ads and landing pages. If you optimize the campaign for sales in Slovenia, use Slovenian. Not Slovenian and English. 🔲 #12 | Add keywords you found with keyword research Good keyword research is critical for your Search Ads campaign. Use Google Keyword Planner to do the research. Then map the keywords based on your themes. 🔲 #13 | Go broad Go with broad if you have the budget to spend. It's the fastest way to learn and collect data. But only do it with smart bidding. 🔲 #14 | Use phase and exact match Go with phase and exact match if you have a limited budget. This is how you restrict the algorithm and have more control. 🔲 #15 | Add negative keywords or lists During your keyword research process you should find negative keywords. These are the keywords you don't want triggering your ads. Add them to your lists, campaign or ad groups. If you have historical data, use the Search Terms report. 🔲 #16 | Exclude brand keywords If the campaign is non-branded, exclude your brand terms from the campaign. You should have a separate brand campaign. 🔲 #17 | Your headlines and descriptions Tie your headlines and descriptions to your keywords to craft powerful ads. 🔲 #18 | Focus on benefits Structure your messaging to focus on user benefits. What's in it for your potential customers? 🔲 #19 | Add Asset Types Enhance your ads with asset types (campaign or ad group level). Add as many as make sense for your business: - images, - callouts, - sitelinks, - call assets, - business logo, - business name, - structured snippets, - location assets and more. 🔲 #20 | Exclude Google search partners You should test this. You can target Google Search Partners and let the data decide if it drives positive growth. If not, exclude it. 🔲 #21 | Exclude the Google display network Always exclude the Google Display Network from your search campaigns. You don't want to mess up your statistics. If you're going to run Display Ads, create a separate Display Ads campaign. 🔲 #22 | Ad Rotation Settings In the past I wanted to test ads performance myself. Now I leverage smart bidding. Use "Optimize: Prefer best performing ads." And this is how you set up your Google Ads Search Campaign properly. If you find this valuable, like and repost the tweet. Struggling with your Google Search Ads? DM me for a quick audit!

What's the most important habit to develop for Google Ads?

The beauty is hidden in the unknown.

This is why I’m building a business. To have the ultimate freedom. And to choose what I’m doing on Monday. If you have unresolved questions, go hiking and let your mind provide the answers.

You don’t find your passion. You create it.

Do you know you can put your Google Ads on steroids and convert more customers (without increasing your ad spend)? Yes, you can and here's how: First research your topic and create a theme of keywords. Then each ad group or theme of keywords you have should be specific to a particular landing page. If the LP is missing, create it to make your ads relevant. Custom landing pages are your secret to higher conversions. The work outside of the Google Ads account is as important as the work inside the account.

Whether you're using Google Ads, Meta Ads, or anything else in business, you need a long-term mindset, good timing, and patience to see real growth.

Good copywriting and understanding of human psychology on an ugly landing page will beat those fancy designs and animations every time.

When you think you finished your coffee, but then you look into the cup and you see 3 more sips 🤩

Stop treating Google ads the same as Meta ads! If you do, you will fail. Have you ever been to the gym? Have you heard about the push/pull workouts? These workouts are different. But work well together to achieve your goals. Lots of DTC brands start with Meta ads. And then find new customers with Google. But Google Ads don't work like Meta Ads. Google is more pull marketing. And Meta is push marketing. Push marketing is something you push to your audience. For example: You're enjoying the content on Instagram. Suddenly you see an ad. You weren't looking for something. But the ad was pushed in front of you. On Google your potential customers are looking for a solution. They type keywords into the search engine. They see an ad. And it pulls them toward the solution. With push marketing you create demand. And with pull marketing you play into demand. Both advertising tools can be part of your strategy. They can work well together. But stop treating Google ads like Meta ads. Each one needs a different skill set. And different strategies to reach your goals. Have an individual approach to each platform to scale with success. DM if you're ready to pull the customers with Google Ads.

Are you targeting nonbuyers with your Google Ads? Do this to fix it: - Improve your offer - Create relevant ads - Get specific on your ideal customer - Send traffic to high-converting landing pages - Target people who want to solve their problem now

It takes more than AI to create and manage profitable Google Ads campaigns.

Let’s meet some Google Ads legends! 🔥

What's the most important habit to develop for Google Ads?

This is why I’m building a business. To have the ultimate freedom. And to choose what I’m doing on Monday. If you have unresolved questions, go hiking and let your mind provide the answers.

Is your business losing cash with Google Search Ads without knowing? Dive into my Free 22-Point Checklist for Search Campaigns. Google rep will never tell you this: 🔲 #1 | Define KPIs It's essential to define your goal before you start. What do you want to achieve with your campaign? 🔲 #2 | Review Conversion Actions Test and debug your conversion tracking before you run a new campaign. Are your tags active and firing correctly? Do you have server-side tagging and GA4 imports in the account? 🔲 #3 | Set micro and macro conversions Use micro conversions to get detailed insights from your campaign. Go beyond the basics because the one with the most data wins. Also, set your macro conversion - the most crucial conversion you want to optimize for. 🔲 #4 | Use only one primary conversion action If a purchase is your macro conversion, set this conversion action as primary. All others should be secondary. 🔲 #5 | Select a campaign-specific goal If purchase is your goal, set and optimize your campaign for this specific goal. If you want to collect leads, set and optimize your campaign for this specific goal. But don't mix the two. 🔲 #6 | Create one ad group per creative theme With a well-structured website, you can use categories to find your creative themes. If you don't, try to use one ad group per theme and a unique landing page. 🔲 #7 | Configure daily budget What is your goal? Is your budget big enough for the search volumes you want to target? Check the keyword volumes and avg. CPC. Then set your daily budget accordingly. 🔲 #8 | Select a bidding strategy Start with Maximize Conversions if you don't have historical data. Once you gather enough conversion data, switch to tCPA or tROAS. 🔲 #9 | Select proper location settings I prefer to select the Presence option. Use Presence or Interest if it makes sense for your business. If I do business only in Germany and want only German customers. I wouldn't want people from France traveling to Germany to see my ads. 🔲 #10 | Select the correct location This one is obvious. If you sell in Croatia only, set the location to Croatia. 🔲 #11 | Select the proper language I recommend you select the language that matches your ads and landing pages. If you optimize the campaign for sales in Slovenia, use Slovenian. Not Slovenian and English. 🔲 #12 | Add keywords you found with keyword research Good keyword research is critical for your Search Ads campaign. Use Google Keyword Planner to do the research. Then map the keywords based on your themes. 🔲 #13 | Go broad Go with broad if you have the budget to spend. It's the fastest way to learn and collect data. But only do it with smart bidding. 🔲 #14 | Use phase and exact match Go with phase and exact match if you have a limited budget. This is how you restrict the algorithm and have more control. 🔲 #15 | Add negative keywords or lists During your keyword research process you should find negative keywords. These are the keywords you don't want triggering your ads. Add them to your lists, campaign or ad groups. If you have historical data, use the Search Terms report. 🔲 #16 | Exclude brand keywords If the campaign is non-branded, exclude your brand terms from the campaign. You should have a separate brand campaign. 🔲 #17 | Your headlines and descriptions Tie your headlines and descriptions to your keywords to craft powerful ads. 🔲 #18 | Focus on benefits Structure your messaging to focus on user benefits. What's in it for your potential customers? 🔲 #19 | Add Asset Types Enhance your ads with asset types (campaign or ad group level). Add as many as make sense for your business: - images, - callouts, - sitelinks, - call assets, - business logo, - business name, - structured snippets, - location assets and more. 🔲 #20 | Exclude Google search partners You should test this. You can target Google Search Partners and let the data decide if it drives positive growth. If not, exclude it. 🔲 #21 | Exclude the Google display network Always exclude the Google Display Network from your search campaigns. You don't want to mess up your statistics. If you're going to run Display Ads, create a separate Display Ads campaign. 🔲 #22 | Ad Rotation Settings In the past I wanted to test ads performance myself. Now I leverage smart bidding. Use "Optimize: Prefer best performing ads." And this is how you set up your Google Ads Search Campaign properly. If you find this valuable, like and repost the tweet. Struggling with your Google Search Ads? DM me for a quick audit!

Let’s meet some Google Ads legends! 🔥

Whether you're using Google Ads, Meta Ads, or anything else in business, you need a long-term mindset, good timing, and patience to see real growth.

When you think you finished your coffee, but then you look into the cup and you see 3 more sips 🤩

Stop treating Google ads the same as Meta ads! If you do, you will fail. Have you ever been to the gym? Have you heard about the push/pull workouts? These workouts are different. But work well together to achieve your goals. Lots of DTC brands start with Meta ads. And then find new customers with Google. But Google Ads don't work like Meta Ads. Google is more pull marketing. And Meta is push marketing. Push marketing is something you push to your audience. For example: You're enjoying the content on Instagram. Suddenly you see an ad. You weren't looking for something. But the ad was pushed in front of you. On Google your potential customers are looking for a solution. They type keywords into the search engine. They see an ad. And it pulls them toward the solution. With push marketing you create demand. And with pull marketing you play into demand. Both advertising tools can be part of your strategy. They can work well together. But stop treating Google ads like Meta ads. Each one needs a different skill set. And different strategies to reach your goals. Have an individual approach to each platform to scale with success. DM if you're ready to pull the customers with Google Ads.

The beauty is hidden in the unknown.

Do you know you can put your Google Ads on steroids and convert more customers (without increasing your ad spend)? Yes, you can and here's how: First research your topic and create a theme of keywords. Then each ad group or theme of keywords you have should be specific to a particular landing page. If the LP is missing, create it to make your ads relevant. Custom landing pages are your secret to higher conversions. The work outside of the Google Ads account is as important as the work inside the account.

Love it! Calisthenics FTW!

Why so many websites have 2 different cookie banners? 😅

eCom brands doing Google Ads ask these questions all the time: - Which landing page would convert better? - Is this headline better than this one? - What would happen if… And if you want to get these answers… Here’s the solution: Go under the Experiments tab and run new tests. Yes, you must experiment to find new winning strategies for your account. But only do one test at a time. So you know exactly what works better. Here’s what you should experiment with: - Bidding strategy - Broad vs. phase & exact keywords - Campaign/group consolidation (use Google Ads Editor) - Different CTAs - Final URL (landing page) You must be proactive with Google Ads to scale your brand. DM If you want to grow your brand with Google Ads!

LFG!

4 hours of sleep - no thank you. Our partners deserve me at my best 😄

I guess you had a great day 😁 well done!