Want the AI archetype, social circle and earnings estimate?
SuperX runs a deeper analysis of @MeetAshCampbell and any X profile. You get archetype classification, engagement chart, social-circle map, estimated earnings, and personalised growth tips.
{"data":{"__meta":{"device":false,"path":"/creators/MeetAshCampbell"},"/creators/MeetAshCampbell":{"isPublicFallback":true,"username":"MeetAshCampbell","publicData":{"user":{"name":"Ash Campbell","screen_name":"MeetAshCampbell","rest_id":"717859374","description":"","followers_count":164,"friends_count":99,"statuses_count":1296,"profile_image_url_https":"https://pbs.twimg.com/profile_images/937449036239523847/nyzypzXX_normal.jpg","profile_banner_url":"","location":"UK ","verified":false,"created_at":"Thu Jul 26 10:37:44 +0000 2012"},"tweets":[{"id":"1772382316112789782","full_text":"Pinning the new tweet","created_at":"Mon Mar 25 21:57:28 +0000 2024","favorite_count":36,"retweet_count":0,"reply_count":1,"quote_count":0,"view_count":2029,"entities":{}},{"id":"1968373975186292772","full_text":"all of crypto twitter sat an inch from their screen staring at this right now https://t.co/48ySxG33qE","created_at":"Wed Sep 17 17:58:20 +0000 2025","favorite_count":5,"retweet_count":0,"reply_count":0,"quote_count":0,"view_count":178,"entities":{"media":[{"display_url":"pic.x.com/48ySxG33qE","expanded_url":"https://x.com/MeetAshCampbell/status/1968373975186292772/photo/1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"orig":{"faces":[]},"small":{"faces":[]}},"id_str":"1968373903115317248","indices":[78,101],"media_key":"3_1968373903115317248","media_results":{"result":{"media_key":"3_1968373903115317248"}},"media_url_https":"https://pbs.twimg.com/media/G1ERotBWcAABTBX.png","original_info":{"focus_rects":[{"h":175,"w":313,"x":0,"y":4},{"h":179,"w":179,"x":0,"y":0},{"h":179,"w":157,"x":0,"y":0},{"h":179,"w":90,"x":0,"y":0},{"h":179,"w":313,"x":0,"y":0}],"height":179,"width":313},"sizes":{"large":{"h":179,"resize":"fit","w":313},"medium":{"h":179,"resize":"fit","w":313},"small":{"h":179,"resize":"fit","w":313},"thumb":{"h":150,"resize":"crop","w":150}},"type":"photo","url":"https://t.co/48ySxG33qE"}]},"extended_entities":{"media":[{"display_url":"pic.x.com/48ySxG33qE","expanded_url":"https://x.com/MeetAshCampbell/status/1968373975186292772/photo/1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"orig":{"faces":[]},"small":{"faces":[]}},"id_str":"1968373903115317248","indices":[78,101],"media_key":"3_1968373903115317248","media_results":{"result":{"media_key":"3_1968373903115317248"}},"media_url_https":"https://pbs.twimg.com/media/G1ERotBWcAABTBX.png","original_info":{"focus_rects":[{"h":175,"w":313,"x":0,"y":4},{"h":179,"w":179,"x":0,"y":0},{"h":179,"w":157,"x":0,"y":0},{"h":179,"w":90,"x":0,"y":0},{"h":179,"w":313,"x":0,"y":0}],"height":179,"width":313},"sizes":{"large":{"h":179,"resize":"fit","w":313},"medium":{"h":179,"resize":"fit","w":313},"small":{"h":179,"resize":"fit","w":313},"thumb":{"h":150,"resize":"crop","w":150}},"type":"photo","url":"https://t.co/48ySxG33qE"}]}},{"id":"1915065408823980349","full_text":"😂 😂 😂 @RaoulGMI does that chart look familiar, I'll be waiting for the rolex bear market 😂 https://t.co/rdCSocrIfu","created_at":"Wed Apr 23 15:29:08 +0000 2025","favorite_count":10,"retweet_count":0,"reply_count":2,"quote_count":0,"view_count":154,"entities":{"media":[{"display_url":"pic.x.com/rdCSocrIfu","expanded_url":"https://x.com/MeetAshCampbell/status/1915065408823980349/photo/1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"orig":{"faces":[]},"small":{"faces":[]}},"id_str":"1915065405934014464","indices":[91,114],"media_key":"3_1915065405934014464","media_results":{"result":{"media_key":"3_1915065405934014464"}},"media_url_https":"https://pbs.twimg.com/media/GpOt1xpWEAA-qsp.jpg","original_info":{"focus_rects":[{"h":516,"w":922,"x":0,"y":202},{"h":922,"w":922,"x":0,"y":0},{"h":1051,"w":922,"x":0,"y":0},{"h":1844,"w":922,"x":0,"y":0},{"h":2048,"w":922,"x":0,"y":0}],"height":2048,"width":922},"sizes":{"large":{"h":2048,"resize":"fit","w":922},"medium":{"h":1200,"resize":"fit","w":540},"small":{"h":680,"resize":"fit","w":306},"thumb":{"h":150,"resize":"crop","w":150}},"type":"photo","url":"https://t.co/rdCSocrIfu"}],"user_mentions":[{"id_str":"2453385626","indices":[6,15],"name":"Raoul Pal","screen_name":"RaoulGMI"}]},"extended_entities":{"media":[{"display_url":"pic.x.com/rdCSocrIfu","expanded_url":"https://x.com/MeetAshCampbell/status/1915065408823980349/photo/1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"orig":{"faces":[]},"small":{"faces":[]}},"id_str":"1915065405934014464","indices":[91,114],"media_key":"3_1915065405934014464","media_results":{"result":{"media_key":"3_1915065405934014464"}},"media_url_https":"https://pbs.twimg.com/media/GpOt1xpWEAA-qsp.jpg","original_info":{"focus_rects":[{"h":516,"w":922,"x":0,"y":202},{"h":922,"w":922,"x":0,"y":0},{"h":1051,"w":922,"x":0,"y":0},{"h":1844,"w":922,"x":0,"y":0},{"h":2048,"w":922,"x":0,"y":0}],"height":2048,"width":922},"sizes":{"large":{"h":2048,"resize":"fit","w":922},"medium":{"h":1200,"resize":"fit","w":540},"small":{"h":680,"resize":"fit","w":306},"thumb":{"h":150,"resize":"crop","w":150}},"type":"photo","url":"https://t.co/rdCSocrIfu"}]}},{"id":"1911222345093566937","full_text":"Upward pressure building!!! @RaoulGMI @Jamie1Coutts 👀","created_at":"Sun Apr 13 00:58:10 +0000 2025","favorite_count":1,"retweet_count":0,"reply_count":0,"quote_count":0,"view_count":89,"entities":{"user_mentions":[{"id_str":"2453385626","indices":[28,37],"name":"Raoul Pal","screen_name":"RaoulGMI"},{"id_str":"317840597","indices":[38,51],"name":"Jamie Coutts CMT","screen_name":"Jamie1Coutts"}]}},{"id":"1910024332346032571","full_text":"Jerome Powell right now https://t.co/p6XouavQJL","created_at":"Wed Apr 09 17:37:42 +0000 2025","favorite_count":1,"retweet_count":0,"reply_count":0,"quote_count":0,"view_count":102,"entities":{"media":[{"display_url":"pic.x.com/p6XouavQJL","expanded_url":"https://x.com/MeetAshCampbell/status/1910024332346032571/photo/1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"h":267,"w":267,"x":323,"y":83}]},"medium":{"faces":[{"h":267,"w":267,"x":323,"y":83}]},"orig":{"faces":[{"h":267,"w":267,"x":323,"y":83}]},"small":{"faces":[{"h":177,"w":177,"x":214,"y":55}]}},"id_str":"1910024289983619072","indices":[24,47],"media_key":"3_1910024289983619072","media_results":{"result":{"media_key":"3_1910024289983619072"}},"media_url_https":"https://pbs.twimg.com/media/GoHE-NTXYAAODm-.jpg","original_info":{"focus_rects":[{"h":573,"w":1024,"x":0,"y":0},{"h":768,"w":768,"x":102,"y":0},{"h":768,"w":674,"x":149,"y":0},{"h":768,"w":384,"x":294,"y":0},{"h":768,"w":1024,"x":0,"y":0}],"height":768,"width":1024},"sizes":{"large":{"h":768,"resize":"fit","w":1024},"medium":{"h":768,"resize":"fit","w":1024},"small":{"h":510,"resize":"fit","w":680},"thumb":{"h":150,"resize":"crop","w":150}},"type":"photo","url":"https://t.co/p6XouavQJL"}]},"extended_entities":{"media":[{"display_url":"pic.x.com/p6XouavQJL","expanded_url":"https://x.com/MeetAshCampbell/status/1910024332346032571/photo/1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"h":267,"w":267,"x":323,"y":83}]},"medium":{"faces":[{"h":267,"w":267,"x":323,"y":83}]},"orig":{"faces":[{"h":267,"w":267,"x":323,"y":83}]},"small":{"faces":[{"h":177,"w":177,"x":214,"y":55}]}},"id_str":"1910024289983619072","indices":[24,47],"media_key":"3_1910024289983619072","media_results":{"result":{"media_key":"3_1910024289983619072"}},"media_url_https":"https://pbs.twimg.com/media/GoHE-NTXYAAODm-.jpg","original_info":{"focus_rects":[{"h":573,"w":1024,"x":0,"y":0},{"h":768,"w":768,"x":102,"y":0},{"h":768,"w":674,"x":149,"y":0},{"h":768,"w":384,"x":294,"y":0},{"h":768,"w":1024,"x":0,"y":0}],"height":768,"width":1024},"sizes":{"large":{"h":768,"resize":"fit","w":1024},"medium":{"h":768,"resize":"fit","w":1024},"small":{"h":510,"resize":"fit","w":680},"thumb":{"h":150,"resize":"crop","w":150}},"type":"photo","url":"https://t.co/p6XouavQJL"}]}},{"id":"1896649433913442450","full_text":"This is all @RaoulGMI fault. Why numbers go down 👀 😂","created_at":"Mon Mar 03 19:50:37 +0000 2025","favorite_count":4,"retweet_count":0,"reply_count":1,"quote_count":0,"view_count":136,"entities":{"user_mentions":[{"id_str":"2453385626","indices":[12,21],"name":"Raoul Pal","screen_name":"RaoulGMI"}]}},{"id":"1830748805010202651","full_text":"Note to self","created_at":"Mon Sep 02 23:25:03 +0000 2024","favorite_count":0,"retweet_count":0,"reply_count":0,"quote_count":0,"view_count":52,"entities":{}}]},"linkableRecentProfiles":[{"user":{"id":"415223022","name":"Will Ahmed","description":"Founder & CEO @WHOOP","followers_count":94898,"friends_count":616,"statuses_count":6665,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1208960752578629632/dPptrQO3_normal.jpg","screen_name":"willahmed","location":"","entities":{"description":{},"url":{"urls":[{"display_url":"instagram.com/willahmed","expanded_url":"http://instagram.com/willahmed","indices":[0,23],"url":"https://t.co/LiUibGA0Jt"}]}}},"details":{"type":"The Innovator","description":"Founder & CEO of WHOOP who turns biometric data into bold product moves and shareable moments. His feed mixes product reveals, design takes, and thoughtful takes on work-life success. Known for making health tech feel both elite and accessible.","purpose":"To make human performance and healthspan measurable, actionable, and widely accessible—using data-driven wearables and storytelling to help people optimize sleep, recovery, and daily performance.","beliefs":"Data should guide decisions; design and engineering must serve real human outcomes; elite performance insights belong to everyone; partnerships (from athletes to researchers) accelerate impact; growth should be bold but evidence-backed.","facts":"Fun fact: He’s built a sizable audience (73,460 followers) and has tweeted 6,588 times. His biggest tweet — announcing Cristiano Ronaldo as an investor/ambassador — reached ~26.6M views, and WHOOP’s 5.0 launch included FDA‑cleared features and 14‑day battery life.","strength":"Visionary product leadership, media-friendly storytelling, ability to close high-profile partnerships, credibility in the performance-health space, and a knack for turning technical advances into viral announcements.","weakness":"Can come off as overly promotional or hype-forward; occasionally sacrifices nuance for a punchy headline; may rely heavily on celebrity playbooks instead of day-to-day community nurturing.","roast":"You built a device to quantify recovery, yet you still look like you recovered from an all‑nighter after tweeting three launch teasers at 2 AM — tracking is great, moderation is underrated.","win":"Landing Cristiano Ronaldo as investor and global ambassador and unveiling WHOOP 5.0 with FDA‑cleared features and a 14‑day battery — a huge validation of product, brand, and global ambitions.","recommendation":"To grow on X, lean into consistent, data-rich threads and short behind-the-scenes videos: publish athlete case studies, explain R&D tradeoffs, host regular AMAs/Twitter Spaces with researchers and partners, pin a clear call-to-action (trial, signup, or newsletter), and turn big launches into multi-day storytelling campaigns that mix hard metrics with human stories."},"created":1774578349469,"type":"the innovator","id":"willahmed"},{"user":{"id":"1605","name":"Sam Altman","description":"AI is cool i guess","followers_count":4910062,"friends_count":1013,"statuses_count":7760,"profile_image_url_https":"https://pbs.twimg.com/profile_images/2046764873200394240/r7BxVezs_normal.jpg","screen_name":"sama","location":"SF","entities":{"description":{},"url":{"urls":[{"display_url":"blog.samaltman.com","expanded_url":"http://blog.samaltman.com","indices":[0,23],"url":"https://t.co/teHmy8EFSH"}]}}},"details":{"type":"The Innovator","description":"Sam Altman is a visionary in the tech industry, known for his work with OpenAI and his thoughts on the future of artificial intelligence. He is engaged with his audience, sharing personal experiences and professional insights with a touch of humor.","purpose":"To advance the field of artificial intelligence for the betterment of humanity, while fostering a community of innovators and thinkers.","beliefs":"Sam believes in the potential of AI to bring about positive change in the world. He values innovation, collaboration, and the sharing of knowledge.","facts":"Despite his serious work in AI, Sam isn't afraid to show his playful side, as seen in his tweet about wearing a tie for the first time in years.","strength":"His ability to combine technical expertise with a relatable persona makes him a powerful communicator and influencer in the tech world.","weakness":"His strong emotional connection to his work and team could potentially cloud his judgment in objective decision-making scenarios.","roast":"Sam's love for AI might just be matched by his love for tweeting about loving AI - but at least he's upfront about it!","win":"Successfully navigating a complex situation with grace and maintaining a positive outlook, as evidenced by his handling of recent events at OpenAI.","recommendation":"Continue to leverage personal stories to connect with the audience, while providing insights into the future of technology. Engaging in more live discussions or AMAs could further establish Sam as a thought leader in the AI space."},"created":1723568986668,"type":"The Innovator","id":"sama"},{"user":{"id":"12","name":"jack","description":"no state is the best state","followers_count":7542290,"friends_count":3,"statuses_count":30509,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1661201415899951105/azNjKOSH_normal.jpg","screen_name":"jack","location":"","entities":{"description":{},"url":{"urls":[{"display_url":"primal.net/jack","expanded_url":"http://primal.net/jack","indices":[0,23],"url":"https://t.co/ZEpOg6rn5L"}]}}},"details":{"type":"The Visionary","description":"Jack is a visionary who leverages his platform to drive impactful social and technological change. With a strong stance on transparency and ethics, he focuses on meaningful causes like global relief and equitable access to opportunities. His bold declarations and influential actions make him a trailblazer in shaping the digital and philanthropic landscape.","purpose":"To create large-scale positive change by challenging the status quo and implementing innovative solutions that promote fairness, health, and education worldwide.","beliefs":"Jack believes in earning influence through authentic engagement rather than paid reach, transparency in all operations, and the power of technology and philanthropy to address global challenges.","facts":"Jack challenged the traditional advertising norms by stopping all political ads on Twitter globally, emphasizing earned reach over paid influence.","strength":"Visionary leadership with a commitment to transparency and a powerful ability to mobilize resources and public attention for global causes.","weakness":"Occasionally, his bold moves may come across as unilateral or top-down, risking pushback from those who prefer gradual change or collaborative approaches.","recommendation":"To grow his audience on X, Jack should foster more two-way engagement by responding to followers’ questions and encouraging dialogue around his initiatives to complement his broadcast-style updates.","roast":"Jack tweets so much you'd think he owns the platform—maybe he should just start charging rent on all those characters he's occupying.","win":"Mobilizing $1 billion of personal equity for global COVID-19 relief and establishing a transparent philanthropic fund that shifts focus to girls’ health, education, and universal basic income."},"created":1725571004239,"type":"The Visionary","id":"jack"},{"user":{"id":"1577705091737432070","name":"Yun-Ta Tsai","description":"Sr. Staff Engineer @Tesla_AI","followers_count":84177,"friends_count":216,"statuses_count":12843,"profile_image_url_https":"https://pbs.twimg.com/profile_images/2035915849819938816/b6kIsNMe_normal.jpg","screen_name":"yunta_tsai","location":"Earth","entities":{"description":{}}},"details":{"type":"The Innovator","description":"Sr. Staff Engineer at Tesla_AI who blends hardcore ML/infra muscle with vivid, down-to-earth storytelling about factories, products, and public life. His feed oscillates between technical flexes, candid takes on safety and governance, and proud employee-turned-customer moments. Direct, opinionated, and unmistakably hands-on.","purpose":"To build and deploy industrial-scale AI and infrastructure that move the needle—making products people actually buy, factories the core of the story, and complex systems simple enough for others to trust and use. He also seeks to shape public conversations about safety, policy, and the real-world impact of technology.","beliefs":"Efficiency, engineering craftsmanship, and product-first validation are the truest measures of success; transparency and accountability in institutions reduce needless burdens on citizens; real innovation should be rooted in production, not just hype. He values honesty, practical results, and the idea that engineers should be judged by what they ship.","facts":"Fun fact: he famously said he has 'more compute quota than entire teams' at other AI shops. Another fun hit—one of his tweets about government fraud reached over 31 million views, showing he can reach far beyond the usual engineering audience. He also bought a new Model Y on day one as an employee—not a freebie, full price.","strength":"Deep technical authority at scale (ML infra + production AI), an authentic voice that resonates beyond tech circles, and the ability to turn insider perspective into viral, influential posts. He combines credibility inside a top company with public reach.","weakness":"Blunt, polarizing takes and public flexes (compute quota, political commentary) can alienate parts of the audience or invite heated reply storms. He can come off impatient or dismissive, which risks turning constructive debate into flame wars.","roast":"You’ve got more compute quota than most startups have hope—yet you still treat Twitter like a Monday standup where you’re the only one allowed to speak. Flex the servers, not the etiquette.","win":"Rising to Sr. Staff Engineer at Tesla AI and translating that role into outsized public influence—evidenced by a single tweet reaching 31M+ views and tens of thousands of engaged followers who treat his product and policy takes as must-read.","recommendation":"Grow your audience on X by mixing data-rich technical threads with human stories: (1) pin a clear intro thread about who you are and what you’ll tweet about; (2) publish regular explainers on ML infra, performance benchmarks, and lessons from factory production—use numbered threads and visuals; (3) host X Spaces or AMAs to turn followers into community; (4) temper polarizing political lines with evidence and nuance to avoid alienating potential allies; (5) collaborate and cross-post with other tech thought leaders, and occasionally drop short behind-the-scenes videos or annotated diagrams to make complex infra tangible."},"created":1774578449566,"type":"the innovator","id":"yunta_tsai"},{"user":{"id":"846921210122395648","name":"cold 🥑","description":"TikTok anthropologist, dark statistician, ex @Kroger. There is a secret garden in the middle of America","followers_count":162339,"friends_count":3284,"statuses_count":63524,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1872264607500259329/Mr-VgsE5_normal.jpg","screen_name":"coldhealing","location":"New York, NY ✈️ Peoria, IL","entities":{"description":{},"url":{"urls":[{"display_url":"coldhealing.substack.com","expanded_url":"https://coldhealing.substack.com/","indices":[0,23],"url":"https://t.co/KFgwwGaL0D"}]}}},"details":{"type":"The Analyst","description":"cold 🥑 is a TikTok anthropologist and self-styled “dark statistician” who turns culture into tidy, viral insights. An ex-@Kroger data whisperer, they fuse sharp analysis with absurd humor to make trends stick. Their feed is equal parts threadable research and meme-ready one-liners.","purpose":"To decode 21st-century culture with data and dark humor—making social trends understandable, shareable, and impossible to ignore. They aim to turn fleeting moments into memorable patterns that help people see the internet (and each other) more clearly.","beliefs":"Values evidence, curiosity, and brutal honesty wrapped in comedy; believes that patterns in culture are discoverable and that humor is the best vessel for truth. Skeptical of lazy narratives, pro community-driven insight, and convinced that good data + a good joke beats grandstanding.","facts":"Fun fact: cold 🥑 has 127,149 followers, has tweeted 63,096 times, is an ex-@Kroger, and scored a breakout tweet with millions of views and 442,256 likes. They call themselves a TikTok anthropologist and a dark statistician—yes, both at once.","strength":"Exceptional at spotting and explaining cultural micro-patterns, high virality instincts, prolific output that keeps audience engagement high, and the credibility of data-based takes combined with memorable humor.","weakness":"Can overshare—volume sometimes drowns signal; a tendency toward snark that polarizes; occasional confirmation bias when a narrative fits the data too neatly; risk of burnout from relentless posting.","recommendation":"Pin a signature data-driven thread as your brand manifesto, repurpose TikTok snippets into native X video clips, post regular 'cold takes + receipts' threads with simple visuals, host X Spaces for live breakdowns, collaborate with other analysts/creators, and use concise polls to convert followers into repeat engagers. Schedule high-impact posts for peak hours and thread your best viral bits into evergreen content.","roast":"You’ve tweeted so much you’ve turned your timeline into an archaeological dig—archaeologists will be carbon-dating your takes long after you’ve archived them. Also, calling yourself a 'dark statistician' is just your way of admitting you cried into Excel and then made it a mood board.","win":"Built a 127k-strong audience and cemented cultural influence with a breakout tweet that reached millions and earned over 442k likes—turning observational data and weird humor into a signature, platform-defining moment."},"created":1774573492556,"type":"the analyst","id":"coldhealing"},{"user":{"id":"1269541526","name":"Ruben Hassid","description":"some people read my https://t.co/uN7GJvEWtp","followers_count":81560,"friends_count":623,"statuses_count":18553,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1995508550387245056/3YsPtVsZ_normal.jpg","screen_name":"rubenhassid","location":"","entities":{"description":{"urls":[{"display_url":"substack.com/@ruben","expanded_url":"http://substack.com/@ruben","indices":[20,43],"url":"https://t.co/uN7GJvEWtp"}]},"url":{"urls":[{"display_url":"how-to-ai.guide","expanded_url":"http://how-to-ai.guide","indices":[0,23],"url":"https://t.co/psB7XxB2Y4"}]}}},"details":{"type":"The Thought Leader","description":"Ruben Hassid is a blunt, highly practical AI writer who debunks hype and publishes playbooks, prompt templates, and free courses. He turns deep technical critique into easy-to-follow guides and sparks high-engagement conversations on model limits and real-world AI work. His tweets and newsletter are designed to teach, provoke, and get people doing useful work with AI.","purpose":"To demystify AI and make powerful, responsible practices accessible — teaching people how to use models well, spot bad claims, and build useful AI workflows instead of chasing headlines.","beliefs":"Skeptical of AGI hype and model mysticism; conviction that most current systems memorize patterns rather than 'reason'; education and clear process beat jargon; practical, reproducible playbooks are the path to real AI adoption.","facts":"Fun fact: he offers downloadable .md prompt files and claims a 369,000+ weekly newsletter readership; his most viral post hit ~14 million views. Profile stats: ~56k followers, ~568 following, and 16,809 tweets—he tweets for a living (or close to it).","strength":"Transforms technical nuance into actionable templates and step-by-step guides; excellent at cutting through hype; creates free, high-value resources that scale; consistently high engagement and credible voice in the AI community.","weakness":"Can come across as contrarian or overly corrective, which risks alienating folks who love hype; deep focus on one style of tooling/prompting can narrow appeal; prolific posting sometimes trades depth for speed.","recommendation":"Turn newsletter deep-dives into a recurring X thread series (teaser → long thread → CTA to newsletter files). Pin a 'starter pack' thread linking the .md downloads and a short video demo of the 29-word prompt. Use reply-threads to engage top AI accounts, host regular X Spaces Q&As, clip highlights into short native videos, and run one targeted thread per week that showcases real before/after outputs using his prompt templates to drive retweets and signups.","roast":"Ruben writes anti-AI style guides so thorough that the robots file a restraining order — and he still finds a new way to tell AI what not to do for the fun of it. It's like watching a grammar teacher argue philosophy with a toaster.","win":"Built a massively influential free resource ecosystem — a newsletter reaching hundreds of thousands and multiple viral threads (including a 14M-view takedown of model 'reasoning') that changed how people prompt and evaluate AI."},"created":1774646088261,"type":"the thought leader","id":"rubenhassid"}],"linkablePopularProfiles":[{"user":{"id":"2455740283","name":"MrBeast","description":"Beast Games Strong Vs Smart Is Out Now!","followers_count":34358581,"friends_count":2292,"statuses_count":7862,"profile_image_url_https":"https://pbs.twimg.com/profile_images/2008838029776158720/oDvxIJ1X_normal.jpg","screen_name":"MrBeast","location":"Follow me for a cookie","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"linktr.ee/beastgames","expanded_url":"https://linktr.ee/beastgames","indices":[0,23],"url":"https://t.co/Sn9fDg55Ji"}]}}},"details":{"type":"The Entertainer","description":"MrBeast is a dynamic presence on X, known for his extravagant giveaways and engaging content that captivates a wide audience. He combines humor with generosity, creating a unique brand of entertainment that encourages participation and spreads positivity.","purpose":"His life purpose seems to be bringing joy and excitement to others through charitable acts and entertaining content, using his platform to make a positive impact on the world.","beliefs":"MrBeast believes in the power of giving and the importance of using his influence for good. He values community, creativity, and the role of entertainment in bringing people together.","facts":"Fun fact: MrBeast's giveaways have not only made him a beloved figure online but have also set new standards for philanthropy on social media.","strength":"His strength lies in his ability to create viral content that resonates with a broad audience, combining entertainment with genuine acts of kindness.","weakness":"His weakness might be the potential for his giveaways to overshadow other content, leading to an expectation of constant extravagant posts from his followers.","roast":"MrBeast gives away money so often, his followers probably check their bank accounts more than they check their X timelines.","win":"His biggest win is transforming online generosity into a form of entertainment, inspiring a new wave of digital philanthropy.","recommendation":"To grow his audience further, MrBeast could engage in more collaborative content with other prominent figures on X, diversifying his content while maintaining his signature style of entertaining generosity."},"created":1723622698902,"type":"the entertainer","id":"mrbeast"},{"user":{"id":"902926941413453824","name":"CZ 🔶 BNB","description":"Buy the book (proceeds go to charity):\nEnglish: https://t.co/UxgYxYJ3NF\nChinese: https://t.co/ItFd8FEyuK \n\n@binance\n@BNBchain\n@YZiLabs\n@GiggleAcademy","followers_count":11261777,"friends_count":1276,"statuses_count":8732,"profile_image_url_https":"https://pbs.twimg.com/profile_images/2041696316451909632/7K4xEnRE_normal.jpg","screen_name":"cz_binance","location":"","entities":{"description":{"urls":[{"display_url":"a.co/d/08NMxBOH","expanded_url":"https://a.co/d/08NMxBOH","indices":[48,71],"url":"https://t.co/UxgYxYJ3NF"},{"display_url":"a.co/d/01f7iQTn","expanded_url":"https://a.co/d/01f7iQTn","indices":[81,104],"url":"https://t.co/ItFd8FEyuK"}]},"url":{"urls":[{"display_url":"binance.com","expanded_url":"http://www.binance.com","indices":[0,23],"url":"https://t.co/zlvCSBIFGA"}]}}},"details":{"type":"The Thought Leader","description":"CZ is a prominent figure in the cryptocurrency world, known for his role in founding Binance and his strong opinions on the future of blockchain technology. He uses his platform to share his insights and advocate for the adoption of crypto. He is often regarded as a visionary who inspires others to explore the potential of this emerging sector.","purpose":"To champion the adoption of cryptocurrency and blockchain technology globally, aiming to create a more inclusive and decentralized financial system.","beliefs":"CZ strongly believes in the transformative power of blockchain technology and its ability to democratize finance and empower individuals. He advocates for a decentralized future where crypto plays a pivotal role in shaping the global economy and improving lives.","facts":"CZ once lost all his belongings due to a fire, including his computer which contained all his college applications. He rebuilt his life from scratch and eventually found success in the crypto industry.","strength":"CZ is a skilled communicator, able to articulate complex ideas in a clear and engaging way. He is also a passionate advocate for crypto and possesses a deep understanding of the technology's potential. His vast experience in the industry makes him a credible voice for the future of finance.","weakness":"CZ's outspoken nature can sometimes lead to controversy, and his criticisms of certain projects or individuals have drawn ire from some within the crypto community. He is also known for his willingness to take calculated risks, which can sometimes backfire.","roast":"CZ is like a crypto evangelist who believes in the power of blockchain so much, he's practically turning his followers into disciples. Just be sure to check your wallets before you start chanting 'BNB!'","win":"CZ's vision for Binance has transformed the platform into one of the world's leading cryptocurrency exchanges, with millions of users worldwide. His influence has helped to shape the development of the crypto industry and drive mainstream adoption of blockchain technology.","recommendation":"To further expand his reach and influence, CZ can leverage his expertise to contribute to thought leadership publications, speak at industry events, and engage in deeper, more nuanced discussions about the future of crypto. He can also focus on building stronger relationships with other prominent voices in the community, fostering collaboration and creating a more cohesive ecosystem."},"created":1725742332602,"type":"the thought leader","id":"cz_binance"},{"user":{"id":"26589987","name":"Serena Williams","description":"Tennis Player turned VC Investor @SerenaVentures founder & entrepreneur","followers_count":11183415,"friends_count":373,"statuses_count":14975,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1935021602191642624/EzlCcphY_normal.jpg","screen_name":"serenawilliams","location":"Somewhere over the Rainbow","entities":{"description":{}}},"details":{"type":"The Entrepreneur","description":"A champion athlete turned venture investor and founder who moves effortlessly between the tennis court, boardroom and cultural moments. Bold, authentic and wildly influential, she uses her platform to uplift founders and celebrate the things she loves. Her voice blends superstar energy with investor credibility.","purpose":"To build lasting businesses and opportunities—especially for underrepresented founders—while leveraging fame to open doors, normalize diverse leadership, and inspire others to chase big ambitions both on and off the court.","beliefs":"Believes in excellence, hustle, and resilience; champions equity and mentorship; trusts that authenticity and joy are powerful tools for influence and change; treats failure as fuel for smarter risk-taking.","facts":"Fun fact: Even as a VC founder, her most viral tweets are delightfully fan-like — celebrating Super Bowl halftime shows and shouting out Taylor Swift — proving she can close deals and scream at pop culture in the same breath. She has 10+ million followers and nearly 15k tweets, so her reach and consistency are enormous.","strength":"Massive credibility across sports, business and pop culture; extreme audience reach and engagement; authentic, relatable voice that drives viral moments; strong network and capital to back meaningful ventures.","weakness":"Juggling superstar responsibilities can limit time for deep community engagement; casual, celebratory tweets sometimes overshadow investor insights; high visibility makes every slip more scrutinized.","roast":"You went from serving match point to serving term sheets, but your timeline reads like a glittery fan club — you flip from venture wisdom to fangirl-level halftime devotion so fast, your startups will expect their pitch decks in sequins.","win":"Built a rare triple-threat legacy: undeniable athletic greatness translated into cultural influence and a venture fund that amplifies founders—turning championship-level momentum into real-world impact and millions of engaged followers.","recommendation":"Lean into a signature X series (e.g., 'From Court to Capital') of short threads: founder spotlights, quick lessons from investments, and behind-the-scenes moments; host monthly X Spaces with portfolio founders and guest stars; pin an intro tweet linking to portfolio highlights and ways to submit pitches; post short vertical videos reacting to pitches or industry trends; repurpose viral cultural tweets into connective moments that spotlight investments; use polls and AMAs to convert casual fans into startup supporters; collaborate with other high-profile creators for cross-audience reach."},"created":1774577757577,"type":"the entrepreneur","id":"serenawilliams"},{"user":{"id":"12","name":"jack","description":"no state is the best state","followers_count":7542290,"friends_count":3,"statuses_count":30509,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1661201415899951105/azNjKOSH_normal.jpg","screen_name":"jack","location":"","entities":{"description":{},"url":{"urls":[{"display_url":"primal.net/jack","expanded_url":"http://primal.net/jack","indices":[0,23],"url":"https://t.co/ZEpOg6rn5L"}]}}},"details":{"type":"The Visionary","description":"Jack is a visionary who leverages his platform to drive impactful social and technological change. With a strong stance on transparency and ethics, he focuses on meaningful causes like global relief and equitable access to opportunities. His bold declarations and influential actions make him a trailblazer in shaping the digital and philanthropic landscape.","purpose":"To create large-scale positive change by challenging the status quo and implementing innovative solutions that promote fairness, health, and education worldwide.","beliefs":"Jack believes in earning influence through authentic engagement rather than paid reach, transparency in all operations, and the power of technology and philanthropy to address global challenges.","facts":"Jack challenged the traditional advertising norms by stopping all political ads on Twitter globally, emphasizing earned reach over paid influence.","strength":"Visionary leadership with a commitment to transparency and a powerful ability to mobilize resources and public attention for global causes.","weakness":"Occasionally, his bold moves may come across as unilateral or top-down, risking pushback from those who prefer gradual change or collaborative approaches.","recommendation":"To grow his audience on X, Jack should foster more two-way engagement by responding to followers’ questions and encouraging dialogue around his initiatives to complement his broadcast-style updates.","roast":"Jack tweets so much you'd think he owns the platform—maybe he should just start charging rent on all those characters he's occupying.","win":"Mobilizing $1 billion of personal equity for global COVID-19 relief and establishing a transparent philanthropic fund that shifts focus to girls’ health, education, and universal basic income."},"created":1725571004239,"type":"The Visionary","id":"jack"},{"user":{"id":"22637974","name":"Barstool Sports","description":"Viva La Stool","followers_count":6986800,"friends_count":633,"statuses_count":203810,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1222128514624892935/zC0ABl3m_normal.jpg","screen_name":"barstoolsports","location":"America","entities":{"description":{},"url":{"urls":[{"display_url":"Barstoolsports.com","expanded_url":"http://Barstoolsports.com","indices":[0,23],"url":"https://t.co/jbn01glCsp"}]}}},"details":{"type":"The Entertainer","description":"Loud, unapologetic sports-and-culture powerhouse that turns every play, meme, and controversy into watercooler content. Barstool thrives on hot takes, viral clips, and a rabid fanbase that shows up for both the jokes and the chaos. Short, punchy, and impossible to ignore.","purpose":"To entertain and rally a massive community around sports, pop culture, and irreverent commentary—turning moments into memes, fans into participants, and clicks into culture.","beliefs":"Values authenticity, speed, and crowd-driven humor; believes that fandom is best expressed loudly, that virality beats polish, and that a tight-knit, engaged audience matters more than playing it safe.","facts":"Fun fact: Barstool Sports commands ~6.9 million followers, has tweeted nearly 200,000 times, and has scored tweets with monster reach (one post hit ~14.5 million views and 374k likes).","strength":"Massive, loyal audience; razor-sharp knack for viral, snackable content; fast reaction time to sports moments; cross-platform reach (podcasts, merch, events); strong community participation that fuels organic spread.","weakness":"Hot-take culture can flare into controversy and alienate parts of the audience; reliance on shock and quick hits sometimes undermines depth; platform dependence makes algorithm shifts risky.","roast":"You’re basically the loud friend at every game who gets the chant started—then forgets to check if the stadium is on fire. Barstool: turning mild sports takes into national incidents since forever.","win":"Built a media empire from memes to merch—millions of followers, monster-viral tweets, popular podcasts and events, and the ability to turn a single clip into mainstream headlines.","recommendation":"Double-down on short, captioned video clips timed to live games and breaking moments; use X Spaces for postgame reactions and exclusive AMAs with hosts/guests; pin a community-first tweet and run frequent polls to drive replies; repurpose long-form podcast moments into microclips and threads with context; collaborate with athletes and creators for cross-promotion; track peak engagement windows around games and promote top-performing posts with small paid boosts to reach adjacent audiences."},"created":1774561628571,"type":"the entertainer","id":"barstoolsports"},{"user":{"id":"14130366","name":"Sundar Pichai","description":"CEO, Google and Alphabet","followers_count":6848276,"friends_count":192,"statuses_count":2693,"profile_image_url_https":"https://pbs.twimg.com/profile_images/2051799620062429184/AL8CoAUG_normal.jpg","screen_name":"sundarpichai","location":"","entities":{"description":{}}},"details":{"type":"The Visionary","description":"Sundar Pichai, CEO of Google and Alphabet, is a calm, big-picture leader whose occasional posts pack enormous reach and resonance. He blends product-first thinking with personal touches—cheering on Team India, celebrating space milestones, and noting global search trends. Quiet but impactful: when he speaks, millions listen.","purpose":"To steer technology toward useful, widely accessible innovation—building products and platforms that empower billions, connect communities, and push the boundaries of what information and computing can do for humanity.","beliefs":"Believes in long-term product thinking, user-first design, inclusive global opportunity, collaboration across cultures and teams, and using technology as a force for positive societal impact.","facts":"Fun fact: With just ~2,655 tweets but 6.1M followers, his posts routinely generate huge engagement—proving he doesn't need to tweet often to break the internet. Top tweets show a mix of national pride (cricket, Chandrayaan3), celebration of milestones (FIFA search spikes), and warm holiday notes (Diwali).","strength":"Strategic vision, credibility, calm communicator, ability to unify engineers and public audiences, knack for turning big moments into simple, shareable messages that scale globally.","weakness":"Tends to be cautious and corporate in tone, tweets infrequently which limits sustained algorithmic reach, and can come across as reserved rather than personally relatable.","recommendation":"Post more regularly with a mix of short personal moments and concise thought-leadership threads. Use video clips or voice notes to add warmth, host occasional X Spaces with engineers or partners, pin a short thread outlining product vision, engage selectively in replies to humanize the feed, and tweet in timely moments (sports, science, launches) with local-language shoutouts to grow Indian and global audiences.","roast":"You have 6.1 million followers but tweet so rarely that when you do, it feels like spotting Halley's Comet—beautiful, historic, and everyone takes a selfie with it. Try not to treat your feed like a company memo archive.","win":"Rising to CEO of Google and Alphabet and guiding products and platforms that touch billions—plus presiding over moments when global search hit all-time records and celebrating landmark achievements like Chandrayaan-3 with a nation."},"created":1774577998981,"type":"the visionary","id":"sundarpichai"}]}},"settings":{},"session":null,"routeProps":{"/creators/:username":{}}}