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Their tweet about Deanna Yancey earning her master's degree, almost 60 years after her grandfather became the first Black student to graduate from Georgia Tech, went viral, garnering significant positive attention and highlighting the university's commitment to diversity and inclusion.

To elevate Georgia Tech's brand recognition and attract prospective students, faculty, researchers, and donors by showcasing the institution's excellence and vibrant campus culture.

Georgia Tech believes in the power of education to transform lives, the importance of fostering innovation and entrepreneurship, and the value of a strong community spirit. They are passionate about showcasing the diverse talents and achievements of their students, faculty, and alumni.

Georgia Tech is adept at using social media to engage their audience through compelling visuals, heartwarming stories, and timely updates. They are also effective at using hashtags to reach a wider audience and promote their brand.

While they excel at showcasing the positive aspects of Georgia Tech, they could benefit from a more transparent and inclusive approach to addressing concerns and fostering dialogue on sensitive topics. Engaging with critics and acknowledging challenges could further strengthen their brand.

To further enhance their influence, Georgia Tech could leverage interactive polls and Q&A sessions to deepen engagement with their audience. They could also explore collaborations with other universities or organizations to expand their reach and showcase their impact on a broader scale.

Georgia Tech has been tweeting since 2009 and has over 15,000 tweets to date. Their account is followed by a diverse range of people, including prospective students, alumni, faculty, staff, and supporters.