Get live statistics and analysis of Daly Dee | Video Editor's profile on X / Twitter

Video Editor | Breaking down high-performing ads | DTC & E-com brands → DM for creatives that convert

498 following484 followers

The Critic

Daly Dee is a sharp-eyed video editor who thrives on breaking down high-performing ads for DTC and e-commerce brands, offering insights that convert. With nearly 8,000 tweets, Daly combines deep analysis with engaging commentary, helping followers understand why some ads truly work. His feed is a blend of practical advice and crypto hype, making him a unique voice in the social media landscape.

Impressions
1.4k304
$0.27
Likes
10
71%
Retweets
1
7%
Replies
1-1
7%
Bookmarks
2-1
14%

Top users who interacted with Daly Dee | Video Editor over the last 14 days

@bernatblh

I help eCommerce brands to increase email revenue by 25-35% | Helped over 15+ brands

1 interactions

Daly's tweets jump around so fast between ad critiques and crypto pump talks, it's like watching a high-speed montage where the plot makes sense only to the editor who cut it—meanwhile, the audience is left blinking, wondering if they just scrolled into a blockchain convention by accident.

Achieved viral traction with an in-depth, step-by-step breakdown of a native Facebook ad that demystified a $1 million+ campaign formula, earning him serious respect in the marketing community.

To demystify the art of crafting irresistible video content and ads that genuinely connect with audiences, empowering brands to boost conversions while educating creatives on the nuances of effective marketing.

Daly values authenticity, strategic storytelling, and data-driven creativity. He believes that subtlety and genuine relatability in advertising outperform flashy gimmicks, and that understanding the psychology behind the message is key to success.

His ability to analyze and articulate what makes an ad click on a psychological and technical level is unmatched, coupled with a prolific tweeting habit that keeps his audience constantly engaged.

His frequent tipping into crypto shilling might confuse or alienate followers who come for the ad insights but get temporarily lost in token hype, possibly diluting his core message.

To grow his audience on X, Daly should streamline his content streams by creating dedicated threads or lists focusing purely on ad critiques separate from crypto content. Engaging followers with interactive Q&As around video editing tips and hosting live tweet sessions analyzing current viral ads could expand his influence while keeping his feed organized and digestible.

Fun fact: Despite being a video editor, Daly's most viral insights come from written breakdowns that dissect ad mechanics, proving that the pen (or keyboard) is sometimes mightier than the cutter.

Top tweets of Daly Dee | Video Editor

Okay so everyone's asking what makes this "Tara" ad print money... Let me break down why this native image ad would absolutely crush (and why most of you are copying it wrong) The hook doesn't sell anything. "Hi, I'm Tara, and I hate going to the gym." That's it. No promise. No hype. Just pure relatability. She lists the failures: vegan diets, fat-burning pills, all the garbage people already tried. You're nodding along because you've been there. The photo isn't polished. It's dated (05/10/24). Real person, real body, real struggle. The "i hate the way i look" overlay hits different when there's actual vulnerability instead of fake before/after pics. Your brain knows this is genuine in 0.5 seconds. Then the ad cuts off mid-sentence. "...see more" You're already invested in Tara's story. She tried everything and failed. Now you need to know what worked. That's how you create a curiosity gap that actually converts. Here's why it works: The target sees themselves. Not some fitness influencer with abs, but someone who genuinely struggled. The "Big Tummy" emoji creates self-selection. Wrong people scroll past. Right people stop and think "that's literally me." The format looks like a personal Facebook post from someone you know. Profile pic, barely noticeable "Sponsored" tag, casual photo. Doesn't scream AD even though it obviously is. That's native advertising done right. But here's the thing most people miss... This ad only prints if the landing page matches. If you're sending traffic to a quiz funnel or Advertorial that continues Tara's voice and story, you'll make bank. If you dump people on a generic sales page with different messaging, your conversion rate dies. The formula: relatable struggle + specific failures + vulnerable authenticity + strategic incompleteness = high CTR Stop copying the surface level stuff. Understand why the elements work together. Q4's here. Time to print.

10k

A supplement brand came to me with a problem. Their ads looked professional, got compliments, but ROAS was trash. I made one edit. Didn't add anything. Just removed 8 frames. ROAS went from 1.8 to 2.5. Here's what happened: The ad was for a sleep supplement. Good product, solid testimonials, decent hook. But there was a 0.4 second pause between the hook and the product reveal. Just long enough for your brain to get bored and keep scrolling. That pause existed because the editor (not me, this was before they hired me) wanted a "moment to let the hook sink in." Sounds smart in theory. In practice? It's a conversion killer. When someone's scrolling, you can't give them time to think. You need to pull them forward constantly. I cut those 8 frames. The hook ("Can't sleep? This changed my life") now flowed directly into the product shot with zero gap. Tested it for 3 days. CTR went from 1.1% to 1.9%. More importantly, the people who clicked actually converted. Here's why it worked: The pause was creating a micro-decision point. Viewers had a split second to ask themselves "do I care about this?" And when you give someone that moment, most of them decide no. Remove the pause, remove the decision point. After that, I went through the rest of the ad and found 4 more spots where there were tiny gaps between actions. Each one was less than half a second. Cut all of them. The ad went from 24 seconds to 22 seconds and performed way better. Most editors think pauses create emphasis. And yeah, in a YouTube video or a film, that's true. But in a paid ad where someone's one thumb-flick away from scrolling? Pauses are just opportunities to lose viewers. The brand kept everything else the same. Same footage, same script, same music, same CTA. The only difference was removing dead air. And that was enough to make the ad profitable when it wasn't before. If your ads look good but aren't converting, the problem might not be your creative concept. It might just be that your editor is leaving in pauses that feel natural but kill performance. Watch your ads at 0.5x speed. You'll see the gaps. Want me to check your ad for momentum killers? Drop a link and I'll tell you where you're losing people (usually it's in places you'd never expect).

128

Most engaged tweets of Daly Dee | Video Editor

Okay so everyone's asking what makes this "Tara" ad print money... Let me break down why this native image ad would absolutely crush (and why most of you are copying it wrong) The hook doesn't sell anything. "Hi, I'm Tara, and I hate going to the gym." That's it. No promise. No hype. Just pure relatability. She lists the failures: vegan diets, fat-burning pills, all the garbage people already tried. You're nodding along because you've been there. The photo isn't polished. It's dated (05/10/24). Real person, real body, real struggle. The "i hate the way i look" overlay hits different when there's actual vulnerability instead of fake before/after pics. Your brain knows this is genuine in 0.5 seconds. Then the ad cuts off mid-sentence. "...see more" You're already invested in Tara's story. She tried everything and failed. Now you need to know what worked. That's how you create a curiosity gap that actually converts. Here's why it works: The target sees themselves. Not some fitness influencer with abs, but someone who genuinely struggled. The "Big Tummy" emoji creates self-selection. Wrong people scroll past. Right people stop and think "that's literally me." The format looks like a personal Facebook post from someone you know. Profile pic, barely noticeable "Sponsored" tag, casual photo. Doesn't scream AD even though it obviously is. That's native advertising done right. But here's the thing most people miss... This ad only prints if the landing page matches. If you're sending traffic to a quiz funnel or Advertorial that continues Tara's voice and story, you'll make bank. If you dump people on a generic sales page with different messaging, your conversion rate dies. The formula: relatable struggle + specific failures + vulnerable authenticity + strategic incompleteness = high CTR Stop copying the surface level stuff. Understand why the elements work together. Q4's here. Time to print.

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