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Successfully created viral campaigns with high engagement metrics, such as the Binance Jeju Island study camp VLOG giveaway and creative merch ambassador initiatives, boosting Binance’s community presence significantly.

To grow and energize the crypto community by promoting Binance’s ecosystem and connecting enthusiasts with exclusive benefits and opportunities, all while fostering a positive and interactive environment.

Believes in the power of community collaboration, transparency, and continuous innovation within the crypto space. Trusts in hard work driven by passion over obligation and champions the idea that sharing knowledge and rewards drives collective success.

Excel at community building and engagement through strategic giveaways and lively interaction, creating strong brand loyalty and viral energy around Binance products.

Sometimes the high volume of promotional content and giveaways might overshadow deeper educational or technical insights, potentially limiting long-term thought leadership.

To grow their audience on X, Crypto 美美 should mix in more educational content that explains crypto concepts and industry trends while maintaining their engaging giveaways. This balance will attract a more diverse following, including both newbies and seasoned traders, and deepen follower trust and retention.

Fun fact: They’re so committed to the crypto cause that they highlighted how Binance employees work tirelessly well beyond business hours, fueled solely by passion!