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Breakdown of my best tweet-repurposing prompt, which I spent 6 hours perfecting--that you can use for any of your tweets. (Thread)

Be interesting. Be creative. Don't become boring. BUT Make it simple for your audience to buy from you. Have one major idea, niche and ideal client you write about and write for. That's what converts.

Sales objections > content ideas. Objections are your clients showing you exactly what they need to hear before they buy. Stop inventing content topics. Just answer the objections publicly.

It takes every founder a different amount of time to learn content and make content for their ICP, not just for views. And some founders never realize. They just gain followers without building a real audience.

You might be thinking I'm some con artist. Always telling you how to make money from your audience, never leaving anything on the table. 100% NO I focus on monetization, but I'll repeat so you remember: Be willing to help people for free. Build connections. Trust = Eventual $

Business tip: Your best content isn’t the one with the most views. It’s the one that brought in a customer. That’s the post worth repeating.

Runway is limited. Stop burning it by writing daily from scratch. Multiply what already worked.

Repetition is not weakness. It’s the foundation of authority. The most successful people repeat their message until the world can’t forget it.

Startups nearly never make content. It's usually the founder who does. Why? You can post case studies, advice, or lessons from a biz account. It's because top founders realize how powerful stories and relatability are for getting clients--which you can only do personally.

Your first 10 customers are more valuable than you think. Their stories = ✔ Testimonials ✔ Case studies ✔ Social proof posts Founders who repurpose proof → raise trust faster than founders who don’t.

As a founder — which drains you more? A) Coming up with new content ideas B) Staying consistent posting them

This post by Benjamin Chan is a good example of what some of your posts should look like. You can see that this post got relatively few likes replies compared to its views. But it's attracting potential clients much better than only a random platitude would.

You can usually tell if a post is valuable by the first line. And so can your audience, consciously or unconsciously. Here's 5 lines that subconsciously signal to your audience that your post is valuable. ⬇⬇️ (Thread)

Webinar flopping? Your promo plan needs a revamp. "Engagement Funnel" to fill seats: → Day 1-3: Problem-focused content → Day 4-6: Solution-tease & benefits → Day 7-9: Direct invite + urgency Get 200% more sign-ups.

Founder storytelling that works: Problem you're solving (relatable) + progress you're making (credible) + lessons you're learning (valuable) = authentic founder content. Vulnerability builds authority when paired with competence.

It takes every founder a different amount of time to learn content and make content for their ICP, not just for views. And some founders never realize. They just gain followers without building a real audience.

As a founder — which drains you more? A) Coming up with new content ideas B) Staying consistent posting them

Business tip: Your best content isn’t the one with the most views. It’s the one that brought in a customer. That’s the post worth repeating.

Be interesting. Be creative. Don't become boring. BUT Make it simple for your audience to buy from you. Have one major idea, niche and ideal client you write about and write for. That's what converts.

Sales objections > content ideas. Objections are your clients showing you exactly what they need to hear before they buy. Stop inventing content topics. Just answer the objections publicly.

Breakdown of my best tweet-repurposing prompt, which I spent 6 hours perfecting--that you can use for any of your tweets. (Thread)

Runway is limited. Stop burning it by writing daily from scratch. Multiply what already worked.

This post by Benjamin Chan is a good example of what some of your posts should look like. You can see that this post got relatively few likes replies compared to its views. But it's attracting potential clients much better than only a random platitude would.

Just posting content is a pretty bad business strategy. But combining content with other parts of business is POWERFUL. Let me explain:👇

You might be thinking I'm some con artist. Always telling you how to make money from your audience, never leaving anything on the table. 100% NO I focus on monetization, but I'll repeat so you remember: Be willing to help people for free. Build connections. Trust = Eventual $

Is "monetization" a dirty word to you? It shouldn't be. I'm here to show business and education creators how to earn from their expertise without sacrificing integrity. It's about value, not just transactions.

No recurring revenue stream? "Membership Ladder": → Start with $27/month community → Add $97/month coaching calls → Create $297/month VIP tier → Stack all three for $421/month. Turn one-time into recurring.

Unpopular opinion: Your audience grows when you exclude people, not include them. Turn "for everyone" into "for X who want Y" → Pick one niche → Create a paid solution → Watch conversion rates increase.

Founder storytelling that works: Problem you're solving (relatable) + progress you're making (credible) + lessons you're learning (valuable) = authentic founder content. Vulnerability builds authority when paired with competence.

Your first 10 customers are more valuable than you think. Their stories = ✔ Testimonials ✔ Case studies ✔ Social proof posts Founders who repurpose proof → raise trust faster than founders who don’t.

Repetition is not weakness. It’s the foundation of authority. The most successful people repeat their message until the world can’t forget it.