farez is a dedicated indie business builder who shares his journey and projects with a community of 2500 followers. He is focused on growing his SaaS products and experimenting with new ideas in the tech space.
Strong product development skills, the ability to identify and niche down in the market, and a proactive approach to community engagement and feedback.
May spread himself too thin with multiple projects, potential for burnout from managing a high volume of work, and the challenge of standing out in a competitive tech landscape.
Focus on a couple of core projects with the most potential, leverage community feedback for product development, and consider automating or outsourcing some tasks to manage workload.
Has a history of consulting work that impacted his SaaS products, has a long-standing customer base for his invoicing software, and has successfully monetized a lead generator tool through donations.
Consulting work has taken a toll on my SaaS products. Finally have some time to breath and plan.
Here's my immediate focus for this year.
Primary focus
Grow @PopInvoice. Invoicing is boring, but our customers here are the stickiest by far. They've been around for years. And we have a long list of requests to work on.
Side projects
1. @BunniAI: It's been a profitable experiment and customers love our credits-based pricing plan, at least to start with. The largest credit pack purchased was for 10,000 credits for $135. AI is a tough game, so I'll be niching down. Going to test Bunni on being a universal summariser tool for all sorts of use cases.
2. @DatePopApp: Our free lead generator tool for @PopInvoice has taken a life of its own! Added a @buymeacoffee to see if anyone would pay and earned $200 in donations. And lots of feedback, which showed that people cared. So I'm going to release some premium features to it.
Experiments
Some new ideas I'll be testing.
1. A simple "What's New" tool for SaaS. Manage "what's new" announcements on your SaaS with Notion as the CMS. One line of Javascript to embed the tool into your site. I'm actually building this for myself!
2. @markfolder PRO. Bookmark any link and have automation + AI recipes run on it. This is an old SaaS that'll I'll be dusting off and reviving with the new automation and AI features.
3. Database tools for Notion. Businesses that use Notion lack a lot of professional database tools. This will be a sort of "swiss army knife" for managing Notion databases.
This is my weekly #buildinpublic update on building my AI product, Bunni.ai.
Last week I worked on refocusing Bunni.ai to address a specific problem and market segment more effectively.
Moving away from my habitual build-first approach, I decided to lead with marketing and customer development strategies, emphasising SEO and the creation of free tools to expand my user base.
Finding Inspiration
I found a helpful article on IndieHackers by Sveta Bay, who talked about building and launching free AI tools to get more leads. I decided to try something similar.
But this time, instead of doing it all myself as usual, I asked ChatGPT for help with my marketing and product plans.
Bringing ChatGPT on Board
I gave ChatGPT the article link and some details about my app. Then, I asked for a strategy for marketing and product development, along with some tasks I could start on right away.
(See attached images for ChatGPT's recommendations)
Getting Insights from Customers
ChatGPT instructed me to do 2 things in order to gain customer insight:
1. Send out a survey
2. Analyse my data
For the survey:
- I got ChatGPT to create the questionnaire questions. I put that into Google Forms.
- I got ChatGPT to draft the email.
- I emailed out the survey to my users who opted in.
For analysing customer data:
- Again, I used ChatGPT, this time as my data analyst.
- I exported the relevant tables from my database that contains usage data (without any identifying user data).
- I uploaded it to ChatGPT.
- Then asked it to summarise the data, to give me some categories of usage, ordered by frequency.
What I Found Out
The survey results and data analysis gave me a clear direction to take my app in.
They showed that academic researchers are my main users. And they use Bunni to manage their heavy workload.
AI is the solopreneur’s secret weapon
Was the above a perfect plan? Who knows. Who cares! Marketing is all about testing and iterating. So my guess is as good as ChatGPT's.
But AI saved me hours or even days of research. It allowed me to take the next step without overthinking, and with confidence.
What a time to be alive as a solo entrepreneur.
Next Steps
Now that I know who my users are and what they need, I can make Bunni even better for them and focus my marketing more effectively:
- Research keywords to target
- Build and launch free AI tools for them
- Upsell to the free tool users
Consulting work has taken a toll on my SaaS products. Finally have some time to breath and plan.
Here's my immediate focus for this year.
Primary focus
Grow @PopInvoice. Invoicing is boring, but our customers here are the stickiest by far. They've been around for years. And we have a long list of requests to work on.
Side projects
1. @BunniAI: It's been a profitable experiment and customers love our credits-based pricing plan, at least to start with. The largest credit pack purchased was for 10,000 credits for $135. AI is a tough game, so I'll be niching down. Going to test Bunni on being a universal summariser tool for all sorts of use cases.
2. @DatePopApp: Our free lead generator tool for @PopInvoice has taken a life of its own! Added a @buymeacoffee to see if anyone would pay and earned $200 in donations. And lots of feedback, which showed that people cared. So I'm going to release some premium features to it.
Experiments
Some new ideas I'll be testing.
1. A simple "What's New" tool for SaaS. Manage "what's new" announcements on your SaaS with Notion as the CMS. One line of Javascript to embed the tool into your site. I'm actually building this for myself!
2. @markfolder PRO. Bookmark any link and have automation + AI recipes run on it. This is an old SaaS that'll I'll be dusting off and reviving with the new automation and AI features.
3. Database tools for Notion. Businesses that use Notion lack a lot of professional database tools. This will be a sort of "swiss army knife" for managing Notion databases.
Built my first startup to 100M users & $100M revenue • Serial Entrepreneur w/ 2 exits • Actionable advice on entrepreneurship, mindset, business, and marketing.
5x entrepreneur. Building tools to help creators thrive. Currently building @heyMagai (magai.co) and Pomolite.com in public. Coffee lover, Jesus follower.
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Additionally, highlighting his innovative use of technology, like AI in design, can attract tech enthusiasts and potential collaborators."},"created":1724230283318,"type":"the entrepreneur","id":"_lhermann"},{"user":{"created_at":"Tue Apr 24 20:40:16 +0000 2012","default_profile":false,"default_profile_image":false,"description":"📖 Christian founder\n🚀 Sold my bootstrapped startup to @DuckDuckGo\n👪 Father of 3 young kids\n📩 Started a Hold Co to buy/build SaaS","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"sabbath.ventures","expanded_url":"http://sabbath.ventures","url":"https://t.co/bZwmMgOXUF","indices":[0,23]}]}},"fast_followers_count":0,"favourites_count":19286,"followers_count":12083,"friends_count":1185,"has_custom_timelines":true,"is_translator":false,"listed_count":114,"location":"Blacksburg, VA","media_count":158,"name":"Founder Kyle","normal_followers_count":12083,"pinned_tweet_ids_str":["1778440606269710365"],"possibly_sensitive":false,"profile_banner_url":"https://pbs.twimg.com/profile_banners/562325716/1674005846","profile_image_url_https":"https://pbs.twimg.com/profile_images/1766194131087314944/WPmzJ7cp_normal.jpg","profile_interstitial_type":"","screen_name":"FounderKyle","statuses_count":7244,"translator_type":"none","url":"https://t.co/bZwmMgOXUF","verified":false,"withheld_in_countries":[],"id":"562325716"},"details":{"type":"The Entrepreneur","description":"Founder Kyle is a bootstrapped startup veteran who sold his company to DuckDuckGo, balancing family life with three young children while embarking on new ventures. 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