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There’s one thing Tesla, Google, Meta, and OpenAI all have in common. It made them big. It’ll keep them big. And if your business doesn’t get it, you’ll never win long term. That one thing is why no company was able to come close to Google for years, it made them a monopoly.

I used to think being good at what I do was enough. I was the guy behind the curtain. The brain running my clients’ email marketing and X account. I’d pour myself into their campaigns, late nights, early mornings, making sure they won. And they did but then... 🧵

When you reward the wrong thing, you create the wrong results. In colonial India, the British wanted fewer cobras in Delhi. So they offered cash for every dead cobra. At first, people hunted them. Then clever locals began breeding cobras just to kill them for money.

Every time a new client comes on, I remind them “My goal is to work as long as it takes to make this work.” Because this isn’t just another project for me. It’s how I prove myself. It’s how I earn trust. It’s how I eat. You might have a backup plan. I don’t.

We live in such a great time. There’s massive opportunity for everyone who’s ready to put in the work. The million dollar question is: Are you ready to put in the work?

Here’s the reality Customers don’t buy the best product or services. They buy the ones they see. If you stay invisible. You’ll keep losing opportunities to competitors with: - Half your quality. - Half your talent. But twice your presence.

I've been obsessed with one question lately: How do you get attention with BORING topics? Not comedy. Not Mr Beast stuff. But actual boring content like math and physics. Here's what I discovered after falling down this rabbit hole:

Think of content like cooking: You can slave away in the kitchen for hours. Get every flavor right. Serve it with style. But if nobody orders it twice, it’s not a great dish. Does your audience come back for more? Good content is about your audience coming back for more.

The Content Equation: Great work + zero visibility = market thinks you're average Average work + high visibility = market thinks you're great Great work + high visibility = premium pricing Most business owners are stuck in #1 Their competitors live in #2 Which one are you?

Your reputation online is important if you want to build anything long-term. People would rather work with someone less skilled but with a great reputation than with someone highly skilled but with a bad reputation. My goal: Great reputation + great skill set.

The Dark Side of Over-Delivering 🧵 Everyone keeps warning me about the same thing. My sister: "Don't treat client work like a marriage - it's just a contract." My friends: "You're not their full-time staff, pace yourself." And every single time, I turned deaf ears. 🧵

Startup SaaS founders... Here’s the brutal truth: If you wait for 100% perfect SaaS before shipping, your product will never launch. Amazon has a rule: Ship when it’s good enough, then improve with real feedback. Progress over perfection every single time.

Your skills don't matter if nobody knows about them. Prospects can't audit your expertise before hiring you. But they can see: -Your social proof -Your content quality -Your follower count -Your engagement This is why average businesses with strong personal brands charge 2x.

Practiced writing for the 1000th time this morning. Maybe it's actually the 500th. Maybe it's the 2000th. Doesn't matter. What matters is I'm still doing it. Mastery is just repetition with attention.

The biggest question plaguing every decision you make: Should you act selfishly or help others win? This underlies how you treat neighbors, employees, partners, every business and relationship decision. Psychologists studied it for decades and found no clear answer. 🧵

Every time a new client comes on, I remind them “My goal is to work as long as it takes to make this work.” Because this isn’t just another project for me. It’s how I prove myself. It’s how I earn trust. It’s how I eat. You might have a backup plan. I don’t.

Your skills don't matter if nobody knows about them. Prospects can't audit your expertise before hiring you. But they can see: -Your social proof -Your content quality -Your follower count -Your engagement This is why average businesses with strong personal brands charge 2x.

The Content Equation: Great work + zero visibility = market thinks you're average Average work + high visibility = market thinks you're great Great work + high visibility = premium pricing Most business owners are stuck in #1 Their competitors live in #2 Which one are you?

Here’s the reality Customers don’t buy the best product or services. They buy the ones they see. If you stay invisible. You’ll keep losing opportunities to competitors with: - Half your quality. - Half your talent. But twice your presence.

Practiced writing for the 1000th time this morning. Maybe it's actually the 500th. Maybe it's the 2000th. Doesn't matter. What matters is I'm still doing it. Mastery is just repetition with attention.

There’s one thing Tesla, Google, Meta, and OpenAI all have in common. It made them big. It’ll keep them big. And if your business doesn’t get it, you’ll never win long term. That one thing is why no company was able to come close to Google for years, it made them a monopoly.

When you reward the wrong thing, you create the wrong results. In colonial India, the British wanted fewer cobras in Delhi. So they offered cash for every dead cobra. At first, people hunted them. Then clever locals began breeding cobras just to kill them for money.

The Dark Side of Over-Delivering 🧵 Everyone keeps warning me about the same thing. My sister: "Don't treat client work like a marriage - it's just a contract." My friends: "You're not their full-time staff, pace yourself." And every single time, I turned deaf ears. 🧵

I've been obsessed with one question lately: How do you get attention with BORING topics? Not comedy. Not Mr Beast stuff. But actual boring content like math and physics. Here's what I discovered after falling down this rabbit hole:

Your reputation online is important if you want to build anything long-term. People would rather work with someone less skilled but with a great reputation than with someone highly skilled but with a bad reputation. My goal: Great reputation + great skill set.

I was the guy who sold visibility but operated in silence. My clients: - 70K plus followers - Inbound leads - Getting recognized by companies doing tens of millions a year Me: - No X account - 862 followers on Facebook - Last post was 3 years ago It's time to build my brand.

We live in such a great time. There’s massive opportunity for everyone who’s ready to put in the work. The million dollar question is: Are you ready to put in the work?

A lot of beginners feel like they’re at a disadvantage. 0- followers 0- reputation 0- sales 0- dollars Which also means: When you’ve got nothing to lose... You’ve actually got everything to gain. That means you can’t really lose. Let me explain: 🧵

I used to think being good at what I do was enough. I was the guy behind the curtain. The brain running my clients’ email marketing and X account. I’d pour myself into their campaigns, late nights, early mornings, making sure they won. And they did but then... 🧵

If you want to persuade, go beyond features and benefits. Even beyond dimensionalizing benefits. The real magic is when you appeal to your prospect’s identity, that’s when your message will truly resonate.